If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.
Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.
A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.
8/16/2009
@Who Else Wants To Maximize Their Google Adwords Success?
"Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!"
If you're not familiar with using Google Adwords, please check out my getting started article on my site.
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The One thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Recent searches for "work from home"
310780 work from home
12538 work from home job
9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.
So, use the negative keywords tool (which will exlcude searches with those keywords) religiously.
If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled until you increase your bid.
So to review:
Target Your Ad by:
1. Using your keywords all over your ad.
2. Creating a separate ad group for each keyword (don't lump tons of them together)
3. Use the negative keywords to qualify the searchers you are targeting.
Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!
By: Mark Meyers
If you're not familiar with using Google Adwords, please check out my getting started article on my site.
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The One thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Recent searches for "work from home"
310780 work from home
12538 work from home job
9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.
So, use the negative keywords tool (which will exlcude searches with those keywords) religiously.
If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled until you increase your bid.
So to review:
Target Your Ad by:
1. Using your keywords all over your ad.
2. Creating a separate ad group for each keyword (don't lump tons of them together)
3. Use the negative keywords to qualify the searchers you are targeting.
Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!
By: Mark Meyers
@Google Adwords Ad Automator: The Next Big Thing
Google is beta testing a new product which allows website owners and AdWords advertisers to automatically generate their AdWords campaigns by submitting a list of their product details via data feeds. The search engine uses the information from the feeds to determine the best keywords for those pages and automatically creates ads that link to them. This is brilliant news for any site owners who have a large database of products as they can now upload the whole lot at once.
The new Google ad automator feature is initially only being offered to select Froogle merchants who also advertise on the AdWords platform. The tool allows you to manage large, scalable campaigns without investing much time and effort. The ad automator dynamically generates accurate AdWords ads targeted to search queries. The content for these ads comes from the data feeds (that you submit as often as you like) containing your product descriptions, specifications, and information. These data feeds are simply tab delaminated text files. You can in fact use your existing Froogle data feed with some extra columns.
The AdWords system then generates ads from the content in your data feed (or from information you submit through the AdWords interface). This means that you can either let Google create your ad copy for you or you can set it yourself. It then continually analyzes all search queries to see whether they're relevant to any of your products. When it finds a relevant match, it shows your ads on the search page results.
Once setup, you can set daily campaign budget much like a normal adwords campaign. The CPC is set in one of three places. You can either specify your maximum CPC in the data feed, in the AdWords interface, or you can allow Google to determine it for you. The later method automatically sets your max CPC by using the average CPC of the competing ads. As with normal AdWords campaigns, you can have your ads displayed on both the Search Network or the Content Network, and geo-target them.
Some benefits of Ad Automator are that ads are dynamically targeted to queries. They are also automatically compliant with AdWords policies; once your data feed is approved, ads don't need to be reviewed again. You don't need to create new ad text. You can leverage existing product descriptions that are likely already on your website. (However, you may submit customized ad text in your data feed or through the AdWords interface if you like.) You can supplement existing marketing efforts without much additional effort.
All in all I think this is set to be a big improvement when it is fully launched. It will compete with Yahoo’s Search Submit product whereby advertisers can pay to have their pages included in the search results.
The new Google ad automator feature is initially only being offered to select Froogle merchants who also advertise on the AdWords platform. The tool allows you to manage large, scalable campaigns without investing much time and effort. The ad automator dynamically generates accurate AdWords ads targeted to search queries. The content for these ads comes from the data feeds (that you submit as often as you like) containing your product descriptions, specifications, and information. These data feeds are simply tab delaminated text files. You can in fact use your existing Froogle data feed with some extra columns.
The AdWords system then generates ads from the content in your data feed (or from information you submit through the AdWords interface). This means that you can either let Google create your ad copy for you or you can set it yourself. It then continually analyzes all search queries to see whether they're relevant to any of your products. When it finds a relevant match, it shows your ads on the search page results.
Once setup, you can set daily campaign budget much like a normal adwords campaign. The CPC is set in one of three places. You can either specify your maximum CPC in the data feed, in the AdWords interface, or you can allow Google to determine it for you. The later method automatically sets your max CPC by using the average CPC of the competing ads. As with normal AdWords campaigns, you can have your ads displayed on both the Search Network or the Content Network, and geo-target them.
Some benefits of Ad Automator are that ads are dynamically targeted to queries. They are also automatically compliant with AdWords policies; once your data feed is approved, ads don't need to be reviewed again. You don't need to create new ad text. You can leverage existing product descriptions that are likely already on your website. (However, you may submit customized ad text in your data feed or through the AdWords interface if you like.) You can supplement existing marketing efforts without much additional effort.
All in all I think this is set to be a big improvement when it is fully launched. It will compete with Yahoo’s Search Submit product whereby advertisers can pay to have their pages included in the search results.
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