Everyone is scrambling for news about the new kids on the net – AdWords and AdSense that is. You’ve got to hand it to Google. They’ve really outdone themselves this time.
AdWords is Google’s pay-per-click advertising program. AdWords is similar to other pay-per-click advertising programs, but the other side of the coin, AdSense, makes it an incredibly powerful advertising program. I’ll get to that in a moment, for now let’s take a look at AdWords and how it works.
With AdWords, you can create your very own advertisements or you can have Google’s team design the advertising campaign for you. When you create AdWords advertisements, they appear on the internet right away. You have complete control of your budget as you only pay when your ad is clicked on and you can set your very own daily limits for what you are willing to pay. There is no minimum budget or locked in time that you have to run your campaign. You choose the keywords you want to target, so you get targeted traffic from your ads – people who are looking for specifically what you have to offer.
You can rely on Google for quick, friendly and knowledgeable support when you need it. Additionally, you can access performance reports that keep you informed on how well your advertising is doing so you can make changes as needed.
I know all that sounds pretty similar to other pay-per-click programs, but now let’s take a look at the other side.
AdSense…
AdSense adds a powerful punch to the AdWords program as well as giving website operators the ability to make money from their websites by displaying Google Ads (those from the AdWords program). So, as an AdWords advertiser, you’ve got an advantage in that website operators are providing high quality content to browsers and because of the keywords, your ads appear on their websites in clear view of individuals who are looking for your products or services.
As a website operator, you can choose keywords for the AdSense program that are relevant to the content you provide. The keywords will draw in relative advertisements to be displayed on your website, things that your browsers are interested in, which adds value to the information provided to your visitors. When your website visitors click on a Google Ad, you gain revenue from that click. Providing high quality, relative content is key to making money with AdSense.
AdWords and AdSense are win-win propositions for advertisers and website operators. Advertisers get targeted traffic to their websites at minimal costs and website operators make money for having the ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and internet marketing.
8/07/2009
@Does the AdWords Manifesto Work?
The AdWords Manifesto by Michael Jones is a brand new product that brings in new techniques for minimizing costs and increasing the effectiveness of PPC marketing. It teaches you how to create a landing page that is both Google friendly as well as great for converting visitors as well as delving deeply into the quality score algorithm to the point where you will be able to accurately guess your cost per click for various keywords.
As Michael Jones says, this is not a garbage 25 page AdWords eBook like those that come out weekly. This is a blueprint that teaches you from start to finish how to get cheap highly targeted traffic to your website through PPC and display advertising. It also doesn't just cover AdWords or even just PPC for that matter, it spans a range of topics including display advertisements (banner marketing), seo, organic traffic, and monetization. Creating good ad copy is harder than it sounds but that is not the emphasis of this book, you can go to any forum and learn how to write a 60 character title, the AdWords Manifesto system focuses in on the subtle details such as landing page keyword density, making everything on the page crawler friendly, etc. By doing so, Google will think you have the most relevant ads and as a result you can advertise on the first page for cheaper than the people on the fifth page that have no idea what they are doinng.
I am an experienced internet marketer and I always give honest reviews, if I don't like something I won't give it a positive review because my credibility is at stake. Despite my experience, I can honestly say that I learned quite a few tricks from The AdWords Manifesto, which is rare because most internet marketing ebooks are just the same rehashed material spun in a new way, while this truly introduces new techniques.
When you go to buy this product make sure that you also look at the way that Michael Jones has constructed his sales page and the language that he uses in it. The sales page is what makes people buy his product, so he has put a lot of effort into making it draw visitors in. Based on the fact that it not only seems very well constructed but the fact that he is selling quite a few copies of his product it only stands to reason that the man knows how to make a good landing page. Using some of the techniques I learned from his own book I am going to start putting up some PPC ads for his product and see how they fare. Normally I would make my own landing page for this, but frankly I cannot compete with what he has made.
I will say that I was impressed by this product, I was not expecting to get as much out of it as I did and I am proud to review it on my website. I don't always harp rhapsodic about a product that I am reviewing, so to get a glowing review out of me means that Michael Jones really put the effort into creating a stellar product.
As Michael Jones says, this is not a garbage 25 page AdWords eBook like those that come out weekly. This is a blueprint that teaches you from start to finish how to get cheap highly targeted traffic to your website through PPC and display advertising. It also doesn't just cover AdWords or even just PPC for that matter, it spans a range of topics including display advertisements (banner marketing), seo, organic traffic, and monetization. Creating good ad copy is harder than it sounds but that is not the emphasis of this book, you can go to any forum and learn how to write a 60 character title, the AdWords Manifesto system focuses in on the subtle details such as landing page keyword density, making everything on the page crawler friendly, etc. By doing so, Google will think you have the most relevant ads and as a result you can advertise on the first page for cheaper than the people on the fifth page that have no idea what they are doinng.
I am an experienced internet marketer and I always give honest reviews, if I don't like something I won't give it a positive review because my credibility is at stake. Despite my experience, I can honestly say that I learned quite a few tricks from The AdWords Manifesto, which is rare because most internet marketing ebooks are just the same rehashed material spun in a new way, while this truly introduces new techniques.
When you go to buy this product make sure that you also look at the way that Michael Jones has constructed his sales page and the language that he uses in it. The sales page is what makes people buy his product, so he has put a lot of effort into making it draw visitors in. Based on the fact that it not only seems very well constructed but the fact that he is selling quite a few copies of his product it only stands to reason that the man knows how to make a good landing page. Using some of the techniques I learned from his own book I am going to start putting up some PPC ads for his product and see how they fare. Normally I would make my own landing page for this, but frankly I cannot compete with what he has made.
I will say that I was impressed by this product, I was not expecting to get as much out of it as I did and I am proud to review it on my website. I don't always harp rhapsodic about a product that I am reviewing, so to get a glowing review out of me means that Michael Jones really put the effort into creating a stellar product.
@My Adwords Killer Case Study
Adwords Killer is another very popular Adwords guide that hit the market recently. This is my unbiased and critical Adwords Killer Review that will tell you exactly what you will find inside - and what you won't.
Unless you have been living under a rock you know that there are dozes of Adwords Guides out there. All of them promise you that you can make a fortune. What I don't like is that you keep reading the same stuff over and over - sometimes basics that you could get for free on the tutorial pages of Google Adwords.
Other Adwords books that I had previously bought include Google Cash, Adwords Miracle, Affiliate Project X, Day job killer, Adwordelite and The Definitive Guide to Google Adwords by Perry Marshall. If you add up the price for all of them you know I spent a lot of money.
So my million dollar question really is: Does Adwords Killer offer any new tricks or strategies that you haven't seen yet in any other guides or is it just the usual stuff (Split-testing ads, Tight ad-grouping etc.)?
Adwords Killer has 81 pages and it does cover some of the basics, but the major part of the guide consists of new and innovative tactics that cannot be found in other books. Maybe that's because the other authors preferred to keep those tricks for themselves – maybe it is because they were not aware of them. I don't know.
So what does Adwords Killer cover what other Adwords Guides don't?
Negative Keywords
This is one of the highlights of the book. Everybody tells you to include the negative keyword –free in your ads. Adwords Killer goes far beyond that. The author gives you a comprehensive list of 47 negative keywords that have statistically proven to make campaigns unprofitable. Most of them I had never considered. But once you think about it – it seems so obvious. He also tells you exactly when and how to use negative keywords and how to avoid a common mistake many people make when using negative keyword phrases consisting of more than one word.
Campaign Tuning
Campaign Tuning means you constantly improve your campaigns to make them better and more profitable over time. This is something that others don't mention at all – although the very popular Adwords Miracle does tell you a little about campaign tuning but not enough.
Adwords Killer tells you how to use advanced keyword tracking using log files – which only applies if you have your own landing page - and how to know if a campaign has reached its maximum profit potential. This is something that really made me totally turn around some of my campaigns. One of my campaigns that was losing money before now makes $25 each and every day.
CPC Kill Technique for Campaign Defense
Recently certain Adwords products have started to show you how to nuke or steal other people's campaigns. Adwords Killer is the first guide to show you how to protect an evil advertiser from stealing your keywords and attacking your campaign. This will become more and more important since too many advertisers out there just try to spot a profitable niche and then just copy your ad. The CPC Kill Technique tells you exactly how to keep other advertisers out of a niche that you have occupied and that you want to keep it for yourself.
Site Targeting Secrets
This was completely new for me. I must admit that I had always switched off the content network, like most of the other gurus said and focused only on keyword targeting. This section alone for me was worth the price of Adwords Killer many times over since it tells you exactly how to use the site targeting feature to make a $10 per day campaign into a 50$ per day campaign. The good thing: As with site targeting there is almost no competition out there yet, so up to this point this is easy money.
Bidding Secrets and Position Preference
Adwords Killer shows you a method to outbid any competitor only spending the minimum amount of cash. More important it shows you how to use the position preference feature from Adwords (rarely used by anyone) to maximize your conversions. Yes, I knew that it was no good to be in the number one position for a keyword, because you get too many people who click out of curiosity but don't buy. What surprised me was the exact position your ad should be in to get fewer clicks but much higher conversions.
I would recommend Adwords Killer if you are already a little familiar with Google Adwords and are looking for more powerful tactics to boost your profits or if you currently have some Adwords campaigns running that are unprofitable. If you are a total newbie, don't buy this book – if you are already familiar with Adwords – Adwords Killer will turn you into an experienced Adwords advertiser that 99% of other advertisers cannot compete with. Even if you are very experienced like I am Adwords Killer will have some tricks that you didn't know. Applying only one of them can pay the price of the book many times over.
The use of these advanced tactics is what can separate a winning campaign from a losing one and an affiliate marketer who makes some money from an Adwords Pro who makes a killing.
Unless you have been living under a rock you know that there are dozes of Adwords Guides out there. All of them promise you that you can make a fortune. What I don't like is that you keep reading the same stuff over and over - sometimes basics that you could get for free on the tutorial pages of Google Adwords.
Other Adwords books that I had previously bought include Google Cash, Adwords Miracle, Affiliate Project X, Day job killer, Adwordelite and The Definitive Guide to Google Adwords by Perry Marshall. If you add up the price for all of them you know I spent a lot of money.
So my million dollar question really is: Does Adwords Killer offer any new tricks or strategies that you haven't seen yet in any other guides or is it just the usual stuff (Split-testing ads, Tight ad-grouping etc.)?
Adwords Killer has 81 pages and it does cover some of the basics, but the major part of the guide consists of new and innovative tactics that cannot be found in other books. Maybe that's because the other authors preferred to keep those tricks for themselves – maybe it is because they were not aware of them. I don't know.
So what does Adwords Killer cover what other Adwords Guides don't?
Negative Keywords
This is one of the highlights of the book. Everybody tells you to include the negative keyword –free in your ads. Adwords Killer goes far beyond that. The author gives you a comprehensive list of 47 negative keywords that have statistically proven to make campaigns unprofitable. Most of them I had never considered. But once you think about it – it seems so obvious. He also tells you exactly when and how to use negative keywords and how to avoid a common mistake many people make when using negative keyword phrases consisting of more than one word.
Campaign Tuning
Campaign Tuning means you constantly improve your campaigns to make them better and more profitable over time. This is something that others don't mention at all – although the very popular Adwords Miracle does tell you a little about campaign tuning but not enough.
Adwords Killer tells you how to use advanced keyword tracking using log files – which only applies if you have your own landing page - and how to know if a campaign has reached its maximum profit potential. This is something that really made me totally turn around some of my campaigns. One of my campaigns that was losing money before now makes $25 each and every day.
CPC Kill Technique for Campaign Defense
Recently certain Adwords products have started to show you how to nuke or steal other people's campaigns. Adwords Killer is the first guide to show you how to protect an evil advertiser from stealing your keywords and attacking your campaign. This will become more and more important since too many advertisers out there just try to spot a profitable niche and then just copy your ad. The CPC Kill Technique tells you exactly how to keep other advertisers out of a niche that you have occupied and that you want to keep it for yourself.
Site Targeting Secrets
This was completely new for me. I must admit that I had always switched off the content network, like most of the other gurus said and focused only on keyword targeting. This section alone for me was worth the price of Adwords Killer many times over since it tells you exactly how to use the site targeting feature to make a $10 per day campaign into a 50$ per day campaign. The good thing: As with site targeting there is almost no competition out there yet, so up to this point this is easy money.
Bidding Secrets and Position Preference
Adwords Killer shows you a method to outbid any competitor only spending the minimum amount of cash. More important it shows you how to use the position preference feature from Adwords (rarely used by anyone) to maximize your conversions. Yes, I knew that it was no good to be in the number one position for a keyword, because you get too many people who click out of curiosity but don't buy. What surprised me was the exact position your ad should be in to get fewer clicks but much higher conversions.
I would recommend Adwords Killer if you are already a little familiar with Google Adwords and are looking for more powerful tactics to boost your profits or if you currently have some Adwords campaigns running that are unprofitable. If you are a total newbie, don't buy this book – if you are already familiar with Adwords – Adwords Killer will turn you into an experienced Adwords advertiser that 99% of other advertisers cannot compete with. Even if you are very experienced like I am Adwords Killer will have some tricks that you didn't know. Applying only one of them can pay the price of the book many times over.
The use of these advanced tactics is what can separate a winning campaign from a losing one and an affiliate marketer who makes some money from an Adwords Pro who makes a killing.
@Setting Up Your Very First Adwords Account
If you are a new entrant into the field of Google advertising, an AdWords tutorial can help you get started in the right way. Google AdWords is helping business owners, affiliate marketers and a lot of other Internet entrepreneurs in making a lot of money. This pay-per-click advertising approach has emerged as a very successful Internet marketing model.
What Is Google AdWords?
Let me begin this AdWords tutorial by first explaining what exactly Google AdWords is. This very popular Internet marketing and research tool is an advertising program introduced by Google, in which you get to purchase Ad space on Google search pages. This is very much like purchasing "air time" on TV or radio, except that the USP of this model is that you are buying "relevant" Ad space! This means that your Ad shows up only when a person searches for a keyword related to what you are selling. So you are assured of getting the most targeted traffic.
Getting Started
Next step in our AdWords tutorial is "setting up your very first AdWords account". This is as simple as signing up for a free email account. You get to choose between the "Starter Edition" and the "Standard Edition". The latter provides more tools for easier management of your campaigns. In the "Target Customers" section, US campaigners need to select "English" under the language, and countries can be restricted to USA, UK, Australia and Canada initially.
Create Ad
Finally, you get to the step where you can use your creative skills! Any AdWords tutorial will advise you to stick to the functional requirements first, and then add as much creativity as you can. You have a very limited space to make an impact on the viewer. Just 1 heading, 2 lines of text and a display URL is what the viewer gets to see, in which he has to decide whether he wants to click through to your site or not. So focus on what your customers need, and then promote exactly that!
Keyword Selection
This is the most important section of any AdWords tutorial! Selecting the right keywords not only determines your cost-per-acquisition, it also ascertains the quality of traffic you'll be getting. While "hot" keywords do get you a high CTR, they also cost you more, and don't necessarily have an equally high conversion rate either! So it's better to choose more specific keywords which will not only have a lower bid value, but will also bring in more targeted traffic, having a greater conversion potential.
Once you have selected your keywords, you need to set your bids for those keywords - the amount you will pay per click for each keyword. This is important as a higher price equates to a higher position in the search results. However, it should not compromise on your budget. And that brings us to the end of this AdWords tutorial.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
What Is Google AdWords?
Let me begin this AdWords tutorial by first explaining what exactly Google AdWords is. This very popular Internet marketing and research tool is an advertising program introduced by Google, in which you get to purchase Ad space on Google search pages. This is very much like purchasing "air time" on TV or radio, except that the USP of this model is that you are buying "relevant" Ad space! This means that your Ad shows up only when a person searches for a keyword related to what you are selling. So you are assured of getting the most targeted traffic.
Getting Started
Next step in our AdWords tutorial is "setting up your very first AdWords account". This is as simple as signing up for a free email account. You get to choose between the "Starter Edition" and the "Standard Edition". The latter provides more tools for easier management of your campaigns. In the "Target Customers" section, US campaigners need to select "English" under the language, and countries can be restricted to USA, UK, Australia and Canada initially.
Create Ad
Finally, you get to the step where you can use your creative skills! Any AdWords tutorial will advise you to stick to the functional requirements first, and then add as much creativity as you can. You have a very limited space to make an impact on the viewer. Just 1 heading, 2 lines of text and a display URL is what the viewer gets to see, in which he has to decide whether he wants to click through to your site or not. So focus on what your customers need, and then promote exactly that!
Keyword Selection
This is the most important section of any AdWords tutorial! Selecting the right keywords not only determines your cost-per-acquisition, it also ascertains the quality of traffic you'll be getting. While "hot" keywords do get you a high CTR, they also cost you more, and don't necessarily have an equally high conversion rate either! So it's better to choose more specific keywords which will not only have a lower bid value, but will also bring in more targeted traffic, having a greater conversion potential.
Once you have selected your keywords, you need to set your bids for those keywords - the amount you will pay per click for each keyword. This is important as a higher price equates to a higher position in the search results. However, it should not compromise on your budget. And that brings us to the end of this AdWords tutorial.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
@How To Make Yor Adwords Campaigns Profitable
Google AdWords. They make it seem so easy - just follow the sign up process and your ads will be displayed all over the internet.
For a price!
That price is your bank balance unless you know the best ways of beating AdWords and making it work for you, rather than the other way around.
Follow these simple tips to help make your AdWords campaign profitable.
Bid lower for the content network. When you first sign up, Google tick all the boxes for you, including the "content network". These are the sites where smaller publishers display Google AdWords adverts and Google share the advertising revenue. They deliver traffic, sure, but they're not always as high quality as the main Google search engine. So you need to tick the box that Google left unticked that will allow you to bid lower for content network ads. Play with the figure but between 10% and 20% of your regular bid price seems to work well for most people.
Put square brackets round your keywords. So instead of your keyword being:
beating AdWords
it becomes:
[beating AdWords]
That way your advert will only be shown when someone searches for your exact phrases. Your ads won't be shown as often but that's fine as you'll know that when they do show, people are looking for exactly what you're selling. Otherwise your ads could be shown for phrases like "beating AdWords free", where you're unlikely to make any money if someone clicks.
Capture people's email address when they click. Devise a landing page (that meets Google's new standards) and offer a free gift in exchange for your potential customer's email address. Then you can keep in touch with them over the coming weeks and months and stand a much higher chance of getting them to spend money with you.
For a price!
That price is your bank balance unless you know the best ways of beating AdWords and making it work for you, rather than the other way around.
Follow these simple tips to help make your AdWords campaign profitable.
Bid lower for the content network. When you first sign up, Google tick all the boxes for you, including the "content network". These are the sites where smaller publishers display Google AdWords adverts and Google share the advertising revenue. They deliver traffic, sure, but they're not always as high quality as the main Google search engine. So you need to tick the box that Google left unticked that will allow you to bid lower for content network ads. Play with the figure but between 10% and 20% of your regular bid price seems to work well for most people.
Put square brackets round your keywords. So instead of your keyword being:
beating AdWords
it becomes:
[beating AdWords]
That way your advert will only be shown when someone searches for your exact phrases. Your ads won't be shown as often but that's fine as you'll know that when they do show, people are looking for exactly what you're selling. Otherwise your ads could be shown for phrases like "beating AdWords free", where you're unlikely to make any money if someone clicks.
Capture people's email address when they click. Devise a landing page (that meets Google's new standards) and offer a free gift in exchange for your potential customer's email address. Then you can keep in touch with them over the coming weeks and months and stand a much higher chance of getting them to spend money with you.
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