AdWords can be a complicated beast, particularly if you are working in a highly competitive niche. Google has put some specific and yet vague rules and guidelines in place to guide users in constructing their campaigns. It is a bit of a strategy game to optimize and create a winning campaign.
No longer can you slap a one page landing page up and expect to drive cheap traffic through it. Not only that, but even going another step further and putting the requisite Privacy Policy, About Us, and Contact Us pages is not enough. You'll be stuck with a poor Quality Score and never be profitable.
What you need is to think as if you were building a site and doing organic SEO. Build a mini-site that is oriented towards a good user experience, quality graphic design, good content. This will please the quality score bot. You then need to tweak your pages to have carefully defined paths for the user. The advantage of the good ole' days was that the user only had one way to leave your landing page, and that was through your affiliate link. Now it is a little more complicated, but with some creativity you can strike a balance and direct the visitor where you want them to go while pleasing the Google bot. It is certainly not easy to keep the bot happy while simultaneously not killing your conversions. Carefully plan out the use of color, graphics, and visual cues in your landing mini-site.
So you have the groundwork laid for a good quality score. This will help align your landing page with your keywords, create relevancy, and help bring down your minimum bids and resultant cost per click. This is good, but you have only just begun. The next essential is to test, test, test and test some more. Create variations of your landing pages, change colors, positioning, graphics, and narrow it down to the best converting combination.
In addition to the above, you must align your keyword selection and your ad text with your landing pages to optimize relevancy in the eyes of the Google algorithms. By this point you should be well versed in keyword selection. One thing to keep in mind, do not judge keywords prematurely or artificially limit yourself. You never know what will turn out to be optimizable and profitable for you. Certainly your keywords should be directly related to what you are selling, but do not immediately dismiss the long tail or variations of your short tail keywords simply based on estimated search volume. Keep in mind that rolling up a bunch of lower volume keywords could drive some serious traffic.
In summary, in today's AdWords world the following are essential points to pay attention to:
1. Google wants to see more user-oriented landing pages that are part of a meaty site.
2. The market is hyper-competitive, you need to be creative with your keyword selection.
3. Testing is king. While building your landing pages and campaigns always build variations and test them all, then refine. You will get better at this as you build intuition over time.
4. Track everything. Log every change. Correlate your data.
5. Don't believe the hype. Be paranoid. Forge your own path, judge everything for yourself.
8/12/2009
@Google Adwords and Profiting From It
Google Adwords is a buzz floating in the online portal for last few years. Use Adwords and make your internet business a success! – they say. So what are Adwords? How are these going to help you earn online revenue?
What is it?
Whenever you are planning to start a business and want people to be interested in your business and product and if you plan to use internet to advertise your product, then the best way is to identify ‘keywords’ that are most relevant to your business. Now every time that a user logs into Google to search using those selected ‘keywords’ the website or the advertisement for your product will appear next to the search list on the right-hand side panel. You can choose different formats – text, images or videos to communicate your message.
How much does it cost?
To quote Google: “There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.” However the most common notion is that using Adwords costs a lot and there is generally never a profit margin. This is a myth, as we will see moving forward and learn about different success stories.
Making most of Adwords
Let’s see how one can make most of Adwords. The most important thing is choosing the product to promote. Choosing a product is dependant on the following:
the commission rate offered for the product
the product is not too highly priced
the webpage promoting the product is jazzy and smart
next look for the products that have higher sales
next check out the competition that you may have in promoting the product and finally choose a product that is not overtly promoted and meets your commission guidelines.
Once a product is aptly chosen, select the keywords and place those strategically in your webpage promoting the chosen product. Google Adwords provides you with the option to analyze your campaign using Ad Word Analyzer.
Selecting Keywords
The best and most desirable keywords for your product however are generally the most expensive ones. So the trick is to have keywords that may not cost much but will attract traffic nonetheless. There are different methods to create keywords – one that is most commonly used is the longtail keyword method – which is having keywords with three words.
Success Stories
There are many success stories using Google Adwords. Richard Sexton launched a site for his store in 1998 and sold iron beds. “Sales took off,” he recalls. “We soon needed dedicated staff for the site, and due to demand, we launched Carolina Rustica as a standalone site in 2000 to focus on iron furnishings. Through the Web, we could reach a much larger audience, and we began to invest in marketing activities. We saw immediate benefits from our investment in AdWords,” Richard says. “Over time, I learned how to refine the effectiveness of our ads, to manage keywords carefully, and to be specific. I’m very happy with the results.”
What is it?
Whenever you are planning to start a business and want people to be interested in your business and product and if you plan to use internet to advertise your product, then the best way is to identify ‘keywords’ that are most relevant to your business. Now every time that a user logs into Google to search using those selected ‘keywords’ the website or the advertisement for your product will appear next to the search list on the right-hand side panel. You can choose different formats – text, images or videos to communicate your message.
How much does it cost?
To quote Google: “There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.” However the most common notion is that using Adwords costs a lot and there is generally never a profit margin. This is a myth, as we will see moving forward and learn about different success stories.
Making most of Adwords
Let’s see how one can make most of Adwords. The most important thing is choosing the product to promote. Choosing a product is dependant on the following:
the commission rate offered for the product
the product is not too highly priced
the webpage promoting the product is jazzy and smart
next look for the products that have higher sales
next check out the competition that you may have in promoting the product and finally choose a product that is not overtly promoted and meets your commission guidelines.
Once a product is aptly chosen, select the keywords and place those strategically in your webpage promoting the chosen product. Google Adwords provides you with the option to analyze your campaign using Ad Word Analyzer.
Selecting Keywords
The best and most desirable keywords for your product however are generally the most expensive ones. So the trick is to have keywords that may not cost much but will attract traffic nonetheless. There are different methods to create keywords – one that is most commonly used is the longtail keyword method – which is having keywords with three words.
Success Stories
There are many success stories using Google Adwords. Richard Sexton launched a site for his store in 1998 and sold iron beds. “Sales took off,” he recalls. “We soon needed dedicated staff for the site, and due to demand, we launched Carolina Rustica as a standalone site in 2000 to focus on iron furnishings. Through the Web, we could reach a much larger audience, and we began to invest in marketing activities. We saw immediate benefits from our investment in AdWords,” Richard says. “Over time, I learned how to refine the effectiveness of our ads, to manage keywords carefully, and to be specific. I’m very happy with the results.”
@How To Make Money With Adwords?
So you have heard about people who make money with AdWords. Actually, these success stories also belong to the same world as we do, even though it looks like they are from an alien planet! And if you take care of a few things in your AdWords campaign, you can also make a lot of money with it. You can have your name written down in golden letters in the success list too, but you need to play smart for it.
Whether you are an affiliate marketer, or have an e-commerce website, selling a certain range of products or services, any Google AdWords campaign boils down to how much money you are able to make with it. If you pick up any book or any article on the Internet about AdWords, they will all tell you that it is possible to make money with AdWords. Yet, a majority of the AdWords campaigners fail miserably and end up paying out of their own pockets! So why is it that the system works for some and not for the rest?
The Top Mistake
The most common mistake that Internet marketers do is to bid for all the high CTR keywords, even if they are not that closely relevant to their products. And that is where they are not able to make money with AdWords.
What happens because of this is that:
They end up paying a higher bid value for those keywords, than they can afford at such a beginning stage of their venture, and they sure do get a lot of click-throughs, but not many of them turn into customers, which again translates into "increased expenses (as you pay Google per-click) and not enough revenue".
Quantity Versus Quality
What you really need in order to make money with AdWords is an "intelligent" searching of "balanced" keywords, especially at the beginning of your career in Internet marketing. You need to find those keywords that are the more closely related to what you sell, so that you get your way, only the most refined traffic, who are genuinely looking for products you sell, and hence have a better conversion possibility.
Secondly, these "not-so-popular" keywords will also help to keep your costs low in terms of the bid values. With increased revenues and decreased costs, you will soon be able to join the list of those successful few who have been able to make money with AdWords.
After all is said and done, you need to use the same advertising principles as in the offline world. In other words, you need to find out what people want, and then provide it to them. So if they are looking for things that make them look beautiful, mention it in your Ads as to how your products will give them that "glowing flawless skin". Appeal to their emotions and you are sure to make money with AdWords.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
Whether you are an affiliate marketer, or have an e-commerce website, selling a certain range of products or services, any Google AdWords campaign boils down to how much money you are able to make with it. If you pick up any book or any article on the Internet about AdWords, they will all tell you that it is possible to make money with AdWords. Yet, a majority of the AdWords campaigners fail miserably and end up paying out of their own pockets! So why is it that the system works for some and not for the rest?
The Top Mistake
The most common mistake that Internet marketers do is to bid for all the high CTR keywords, even if they are not that closely relevant to their products. And that is where they are not able to make money with AdWords.
What happens because of this is that:
They end up paying a higher bid value for those keywords, than they can afford at such a beginning stage of their venture, and they sure do get a lot of click-throughs, but not many of them turn into customers, which again translates into "increased expenses (as you pay Google per-click) and not enough revenue".
Quantity Versus Quality
What you really need in order to make money with AdWords is an "intelligent" searching of "balanced" keywords, especially at the beginning of your career in Internet marketing. You need to find those keywords that are the more closely related to what you sell, so that you get your way, only the most refined traffic, who are genuinely looking for products you sell, and hence have a better conversion possibility.
Secondly, these "not-so-popular" keywords will also help to keep your costs low in terms of the bid values. With increased revenues and decreased costs, you will soon be able to join the list of those successful few who have been able to make money with AdWords.
After all is said and done, you need to use the same advertising principles as in the offline world. In other words, you need to find out what people want, and then provide it to them. So if they are looking for things that make them look beautiful, mention it in your Ads as to how your products will give them that "glowing flawless skin". Appeal to their emotions and you are sure to make money with AdWords.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
@Is It The Best, Or Is There A New King?
In this article I will discuss whether or not Google Adwords is still the best or if the new and upcoming ways of advertising are taking over the way internet marketers show their products, services, and offers to the general public.
People have been using Google Adwords now for years. There are many people who have reported making six figure incomes or higher by simply using Adwords to drive traffic to their website. On the other hand, there are those people who complain on a daily basis that the price of Google Adwords keywords have gone up substantially since they were first offered and it’s now getting very difficult to become profitable using Google Adwords. It really takes a marketer examining his offer, marketing funnel, and advertising costs of Adwords to determine whether or not they are not making any profit at all, turning a small profit, or banking huge returns using Adwords.
Since the birth of Adwords there has been many other avenues of advertising that social networks and search engines have tried to create using Adwords model.
In this article, I will specifically look into Facebook. The huge social network of high school students, college students, and many other individuals has grown by leaps and bounds since it was first created. Now that Facebook has a considerable amount of traffic they have decided to try and turn a large profit by offering advertisers the chance to advertise their offers on their network.
At first, they used a platform called Facebook Fliers. The platform boasted to be able to show your offer per thousand impressions. The rates were very cheap and on first looked it seemed as if it was going to be a very promising program. Well, as months went by, Facebook Fliers proved to be very ineffective for marketers. The main complaint now was that Facebook was charging only for impressions, and instead they should switch to clicks. The reason being is if a user “clicks” an offer it shows definite and genuine interest in the marketers offer.
With the advice of internet marketers all over the world Facebook switched to its newest program, “Facebook Ads.” Facebook Ads now charges each marketer per click instead of per impressions. With the birth of this program, marketers all over the world are boasting huge returns now using Facebook Ads. The CPC (cost per click) is low due to their not being much competition in niches and it seems as if this is the best model Facebook could have switched to.
The internet and advertising is constantly evolving, and it seems as if Facebook is right on top of the trends and how quickly things can change. I suspect that this social network will be around for decades to come and will be able to monetize itself very well by showing advertisements to its audience of close to 100 million people.
Now, it’s time for YOU to cash in on the huge returns of Facebook Ads. My tip to you is to find an uncovered niche and take full advantage of it before someone else does!
People have been using Google Adwords now for years. There are many people who have reported making six figure incomes or higher by simply using Adwords to drive traffic to their website. On the other hand, there are those people who complain on a daily basis that the price of Google Adwords keywords have gone up substantially since they were first offered and it’s now getting very difficult to become profitable using Google Adwords. It really takes a marketer examining his offer, marketing funnel, and advertising costs of Adwords to determine whether or not they are not making any profit at all, turning a small profit, or banking huge returns using Adwords.
Since the birth of Adwords there has been many other avenues of advertising that social networks and search engines have tried to create using Adwords model.
In this article, I will specifically look into Facebook. The huge social network of high school students, college students, and many other individuals has grown by leaps and bounds since it was first created. Now that Facebook has a considerable amount of traffic they have decided to try and turn a large profit by offering advertisers the chance to advertise their offers on their network.
At first, they used a platform called Facebook Fliers. The platform boasted to be able to show your offer per thousand impressions. The rates were very cheap and on first looked it seemed as if it was going to be a very promising program. Well, as months went by, Facebook Fliers proved to be very ineffective for marketers. The main complaint now was that Facebook was charging only for impressions, and instead they should switch to clicks. The reason being is if a user “clicks” an offer it shows definite and genuine interest in the marketers offer.
With the advice of internet marketers all over the world Facebook switched to its newest program, “Facebook Ads.” Facebook Ads now charges each marketer per click instead of per impressions. With the birth of this program, marketers all over the world are boasting huge returns now using Facebook Ads. The CPC (cost per click) is low due to their not being much competition in niches and it seems as if this is the best model Facebook could have switched to.
The internet and advertising is constantly evolving, and it seems as if Facebook is right on top of the trends and how quickly things can change. I suspect that this social network will be around for decades to come and will be able to monetize itself very well by showing advertisements to its audience of close to 100 million people.
Now, it’s time for YOU to cash in on the huge returns of Facebook Ads. My tip to you is to find an uncovered niche and take full advantage of it before someone else does!
@You Need Effective Adwords Management
Are you looking for a way to make sure that news of your business gets to more than 75% of the internet? One of the best ways to do this is with the use of Google AdWords. This unique and highly prolific pay per click advertising is one of the best ways to get your name out to the right people, but like any resource, it needs to be used wisely. Good AdWords can help you bring more relevant traffic to your site than other methods as long as you know how to use it appropriately or you employ the services of a Google Qualified company to manage and run your account for you.
Essentially, when you get an account with Google's AdWords program, you will choose a certain set of keywords which pertain to your business. After that, whenever anyone uses those specific words on the Google search engine, a small link to your site will pop up directly to the right of the search results. Whenever anyone uses the link to your site, you will pay Google a small amount of money. You can even set a daily budget, stating that you don't want to spend more than a certain amount of money on this program per day. This is a highly effective form or marketing as it will bring people to your website precisely when they are searching for the services and products that you are offering. This in itself greatly increases the chances of on-site conversions.
The key of course is to have good AdWords management. While the system does sound simple, it can actually be quite complex. How much should you spend a set of keywords? How often should you rotate your adverts? What keywords best represent you to the average web browser? When it comes to AdWords management, it is always a good idea to consult a professional. Why waste time trying to figure out all the tricks and tools that are a part of AdWords when you can just as easily make contact with someone who already knows them? Professional AdWords management can ensure that your advertising matches what you are selling and pulls in the right people to see what you have to offer.
Professional AdWords management will also save you money. The Google AdWords program itself promotes experimenting with keywords to see what will get you the most hits, but this can be time-consuming and tedious. If you use inappropriate keywords one of two things can happen: you'll get no traffic at all, or you will get a rush of traffic from people who were mislead by your keywords. The latter situation is quite common and it can take an inexperienced user a long time to find the right combination of keywords that will bring you the right kind of browser. When you involve a professional, you can make sure that the experimentation phase of your experience with AdWords is as painless as possible. With the right keywords in place, you can improve your traffic and your sales literally overnight!
Google AdWords is a terrific program to get into in terms of pay per click advertising; just make sure that you have a professional steering your campaign!
Essentially, when you get an account with Google's AdWords program, you will choose a certain set of keywords which pertain to your business. After that, whenever anyone uses those specific words on the Google search engine, a small link to your site will pop up directly to the right of the search results. Whenever anyone uses the link to your site, you will pay Google a small amount of money. You can even set a daily budget, stating that you don't want to spend more than a certain amount of money on this program per day. This is a highly effective form or marketing as it will bring people to your website precisely when they are searching for the services and products that you are offering. This in itself greatly increases the chances of on-site conversions.
The key of course is to have good AdWords management. While the system does sound simple, it can actually be quite complex. How much should you spend a set of keywords? How often should you rotate your adverts? What keywords best represent you to the average web browser? When it comes to AdWords management, it is always a good idea to consult a professional. Why waste time trying to figure out all the tricks and tools that are a part of AdWords when you can just as easily make contact with someone who already knows them? Professional AdWords management can ensure that your advertising matches what you are selling and pulls in the right people to see what you have to offer.
Professional AdWords management will also save you money. The Google AdWords program itself promotes experimenting with keywords to see what will get you the most hits, but this can be time-consuming and tedious. If you use inappropriate keywords one of two things can happen: you'll get no traffic at all, or you will get a rush of traffic from people who were mislead by your keywords. The latter situation is quite common and it can take an inexperienced user a long time to find the right combination of keywords that will bring you the right kind of browser. When you involve a professional, you can make sure that the experimentation phase of your experience with AdWords is as painless as possible. With the right keywords in place, you can improve your traffic and your sales literally overnight!
Google AdWords is a terrific program to get into in terms of pay per click advertising; just make sure that you have a professional steering your campaign!
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