Have you noticed the listings that are placed on a better position in a search engine result page? These listings are on a more visible position because they are paid listings. Many search engines today – especially the major search engines – accept paid listing.
Paid listings have captured the interest of many webmasters and web marketing experts due to its many benefits. Here are some of the most relevant benefits of a paid listing:
• Paid listing allows your website and ads to appear instantly on the search engine result pages or SERPs.
• Paid listing places your website on a more visible area on the search results.
• Paid listing lets you choose the keywords, keyword phrases and search terms to associate with your website or ads.
• Paid listing lets you control the amount you pay for the appearance of your website and ads.
One of the major search engines that accept paid listing is Google. Its paid listing program is known as Google AdWords. Aside from Google, other popular search engines like Yahoo and MSN also encourages webmasters and web advertisers to try their paid listings programs.
Google AdWords
Google places its paid listings on a highly visible area of its search result pages or SERPs. It can either be located above the free listings or on the right hand side. Either position makes your ads more visible to the online searchers.
Google calls its paid listing program as Google AdWords. This advertising program is commonly known as AdWords alone among webmasters, web marketing specialists and online advertisers. Why will webmasters and web marketing advertisers use Google AdWords. One reason is immediate visibility and appearance of the ads and the website on Google search result pages.
Google’s free listing may take some time before your website will actually appear live. As a solution to this, Google allows webmasters and web promoters to have the opportunity to be listed the fast way. However, this instant website visibility cost an amount – thus, it is called a paid listing.
Google AdWords Charges
How much does Google charge its AdWords users? Is it a large amount? Actually it is not. Google charges its AdWords advertisers an activation fee of $5. And the rest of the charges all depend on the advertisers.
Google allows webmasters and AdWords users to determine the amount they want to pay for their ads. This is done through bidding. You bid for the keywords you want to associate with your ads. Basically, in terms of charging, Google gives you the flexibility of choice. Just a reminder, do not bid for an amount that you can’t maintain. Remember that you will be paying for that amount in every click that your paid listing receives.
Other than Google AdWords, there are still more paid listing opportunities online. There is Yahoo’s Overture and MSN Paid Listing Program. The choice depends on you. These are all good site visibility opportunities.
8/11/2009
@Adwords Miracle Guide
One of the most effective methods of advertising to come along online is "pay-per-click" or PPC, best known because of Google's "Adwords" program. PPC and Adwords can also be very tricky and difficult to master, so instead of relying on the information Google provides on how to use Adwords, many people have created Adwords guides both to give away and to sell. Some of these PPC and Adwords guides are better than others, although some useful information may be garnered from just about all of them. A few Adwords guides may provide bad or incomplete advice, however, that could cost you an arm and a leg.
Adwords basically works like this: You set up an account, create short ads - the kind we see all over websites, called "Adsense" - based around a product and using a set of "keywords" or words and phrases, and you are up and running in a short time. Sometimes you may not stay up and running, however, because Google often does account reviews that may slow things down. Adwords sounds very simple and exciting, and it is on face value. But, there's a reason for all the Adwords guides - and that is because making a profit using Adwords is not at all easy. It may have been at one point, but it doesn't seem to be so anymore. If you have ever tried using Adwords or PPC in general and failed, you are not alone. Unless you are either incredibly smart or lucky, you will likely fail many times before you get the hang of it. The "incredibly smart" part would be, in my opinion, the one that studies the subject before embarking on advertising with Adwords and PPC. And one of the best places to go to study the techniques that do turn a profit using Adwords is Chris McNeeney's Adwords Miracle ebook.
There is no doubt that Chris has managed to master Adwords and affiliate marketing in a very short time, and he has the data to prove it. There is also no question that the Adwords Miracle guide contains very solid easy-to-understand strategies that at the very least can help you understand better what you are getting into when you decide to use the PPC/Adwords method of advertising. The Adwords Miracle book is so thorough - yet not filled with filler and fluff - that you could feel overwhelmed. But this information is the sort that you need to study, reading over and over again, and to implement and to experiment with. In this way, you just might find that you can create your very own Adwords miracles!
Adwords basically works like this: You set up an account, create short ads - the kind we see all over websites, called "Adsense" - based around a product and using a set of "keywords" or words and phrases, and you are up and running in a short time. Sometimes you may not stay up and running, however, because Google often does account reviews that may slow things down. Adwords sounds very simple and exciting, and it is on face value. But, there's a reason for all the Adwords guides - and that is because making a profit using Adwords is not at all easy. It may have been at one point, but it doesn't seem to be so anymore. If you have ever tried using Adwords or PPC in general and failed, you are not alone. Unless you are either incredibly smart or lucky, you will likely fail many times before you get the hang of it. The "incredibly smart" part would be, in my opinion, the one that studies the subject before embarking on advertising with Adwords and PPC. And one of the best places to go to study the techniques that do turn a profit using Adwords is Chris McNeeney's Adwords Miracle ebook.
There is no doubt that Chris has managed to master Adwords and affiliate marketing in a very short time, and he has the data to prove it. There is also no question that the Adwords Miracle guide contains very solid easy-to-understand strategies that at the very least can help you understand better what you are getting into when you decide to use the PPC/Adwords method of advertising. The Adwords Miracle book is so thorough - yet not filled with filler and fluff - that you could feel overwhelmed. But this information is the sort that you need to study, reading over and over again, and to implement and to experiment with. In this way, you just might find that you can create your very own Adwords miracles!
@Solving The Adwords Puzzle
There are many different ways to market on the Internet these days, but this article is going to primarily focus on using the Pay-Per-Click (PPC) method with Google’s AdWords.
Using PPC has become more and more of a challenge as additional people have found their way into Internet marketing. So how do we beat all the competition out there? Well, for starters, we need to focus on using Google AdWords simply because it has a higher amount of search results. So lets log on to Google and get started.
The first thing that we need to do is create a PPC campaign. The best way to write a quality ad is to view other ads that get a lot of search results. So we need to go to Google and do a search for the same type of ad we are going to be placing. For example, if we were going to write an ad for a work at home business we would simple type “work at home” into a Google search. To make our search pull up the best ads possible we need to add a keyword to our search that doesn’t make sense i.e. “work at home pizza” By doing this, only the best ads will show up for the “work at home” keywords. Now all we need to do is simply write two ads similar to these and we will be ready for the next step.
Next, we need to find the best keywords related to our advertisement, the more keywords the better. There are many different tools out there on the Internet that can be used to help generate a list of keywords. Yahoo Search Marketing (YSM) has a great keyword tool that we can use to help build our list. All we need to do is enter a keyword or a phrase such as “work at home” and a list will come up with the most popular searches related to our keyword. We then need to take these related keywords and use them to help build our list. We can also take the plural forms of our keywords to help build our list as well as switch some of our keyword phrases around. For example, change “work at home” to “home at work” or “business opportunity” to “business opportunities.”
Now that we have our list of keywords we need to put a good pricing strategy in place. If we go to YSM there is a tool that can be used to see the different bid prices for given keywords. We simple need to look up the bid prices other people are using to find a competitive price for our keywords, though we need to make sure this makes sense when it comes to the return on our investment.
We are now finally ready to run our ad. Take the two ads we have written and start the campaign. After a few weeks of running the ads we will be able to see which ad is being more effective. Then we will write another ad in place of the bad one to continue to develop the best ad. Now we are finally ready to drive some serious traffic to our business.
To our success!
Andrew Leone
Using PPC has become more and more of a challenge as additional people have found their way into Internet marketing. So how do we beat all the competition out there? Well, for starters, we need to focus on using Google AdWords simply because it has a higher amount of search results. So lets log on to Google and get started.
The first thing that we need to do is create a PPC campaign. The best way to write a quality ad is to view other ads that get a lot of search results. So we need to go to Google and do a search for the same type of ad we are going to be placing. For example, if we were going to write an ad for a work at home business we would simple type “work at home” into a Google search. To make our search pull up the best ads possible we need to add a keyword to our search that doesn’t make sense i.e. “work at home pizza” By doing this, only the best ads will show up for the “work at home” keywords. Now all we need to do is simply write two ads similar to these and we will be ready for the next step.
Next, we need to find the best keywords related to our advertisement, the more keywords the better. There are many different tools out there on the Internet that can be used to help generate a list of keywords. Yahoo Search Marketing (YSM) has a great keyword tool that we can use to help build our list. All we need to do is enter a keyword or a phrase such as “work at home” and a list will come up with the most popular searches related to our keyword. We then need to take these related keywords and use them to help build our list. We can also take the plural forms of our keywords to help build our list as well as switch some of our keyword phrases around. For example, change “work at home” to “home at work” or “business opportunity” to “business opportunities.”
Now that we have our list of keywords we need to put a good pricing strategy in place. If we go to YSM there is a tool that can be used to see the different bid prices for given keywords. We simple need to look up the bid prices other people are using to find a competitive price for our keywords, though we need to make sure this makes sense when it comes to the return on our investment.
We are now finally ready to run our ad. Take the two ads we have written and start the campaign. After a few weeks of running the ads we will be able to see which ad is being more effective. Then we will write another ad in place of the bad one to continue to develop the best ad. Now we are finally ready to drive some serious traffic to our business.
To our success!
Andrew Leone
@Getting Started With Google Adwords
Google and their pay-per-click advertising program Google Adwords are one of the most dominating search advertising mediums on the internet today. Today Google controls a majority of the searches on the web, generating over 70% of the clicks to web sites on the internet.
Because of this dominance in the search engine wars Google’s pay-per-click engine Adwords has taken internet marketing to heights previously unheard of before. Google Adwords matches sellers with buyers quickly and easily and if the savvy internet marketer can take advantage of this they can make good money.
What is Google Adwords?
If you are looking for one of the most promising and profitable marketing opportunities on the internet today then Google Adwords may fit the bill. It is a pay-per-click advertising system that leverages the capabilities of the most popular search engine in the world today. It allows internet marketers to advertise goods and services through affiliate programs based upon the amount they bid for certain searched for keywords and phrases.
If you look at the right hand side of the Google search window in your web browser those listings are the Google Adwords ads. These are also known as “sponsored links” and internet marketers have paid to have their ads with links to their web sites shown here whenever that particular keyword or phrase is searched on Google.
How does Adwords bidding work?
Internet marketers bid on their keywords and phrases using the Adwords system. Bids can start as low as 5 cents per click. As an example a business selling laptop computers may bid on the phrases “laptops for sale” or “cheap laptops” or any variation on those words. The point being that it pays to be as specific with your keywords as possible.
Where an ad is placed within the sponsored listings depends on several factors. How much is bid, the click through rate on the ad itself and the quality score of the web page the traffic is sent to. Bids can range anywhere from 5 cents per click to $50 or more, it just depends on the type of product you are selling and the return you get per sale compared to the click through rate. The top listings usually have the highest bids, but they also have the best ad copy and return on investment.
How to get started using Google Adwords.
If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions on the Google website. There are a few steps you can tackle on how to start using Google Adwords.
The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. You should take into mind the different strategies that you may want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns on investment using Google Adwords.
You should also target the right market in terms of selecting the right language and countries in which you would want your ads to appear. If you are selling products which would be of no use to citizens of certain countries or if the option of exporting the products is not available, you will want to limit the countries in which your ads are shown. You don’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an AdGroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.
Writing the advertisement.
You will be given 3 lines in which to write your ad. There is a line for your title and 2 lines of actual ad body that you can use. The title line is composed of a maximum of 25 characters and the 2 lines of ad body can be a maximum of 35 characters. Because of these limitations it is important that you choose your words carefully for maximum effect.
Linking to what you are selling.
Your ad should catch the attention of your prospective buyer. If you have done this well and they click your ad you want to link them to the most appropriate page of the web site where your product is located. You don’t just automatically want to send your prospective buyer to your home page. If they are ready to buy they do not want to have to search through your web site to find what they want. Send them to the product page right away and if you have done your research and ad creation correctly you will be rewarded with a sale.
These are the basic steps needed to get started using Google Adwords. While there is a learning curve there are many resources available on the internet explaining how to use Google Adwords effectively and efficiently.
Because of this dominance in the search engine wars Google’s pay-per-click engine Adwords has taken internet marketing to heights previously unheard of before. Google Adwords matches sellers with buyers quickly and easily and if the savvy internet marketer can take advantage of this they can make good money.
What is Google Adwords?
If you are looking for one of the most promising and profitable marketing opportunities on the internet today then Google Adwords may fit the bill. It is a pay-per-click advertising system that leverages the capabilities of the most popular search engine in the world today. It allows internet marketers to advertise goods and services through affiliate programs based upon the amount they bid for certain searched for keywords and phrases.
If you look at the right hand side of the Google search window in your web browser those listings are the Google Adwords ads. These are also known as “sponsored links” and internet marketers have paid to have their ads with links to their web sites shown here whenever that particular keyword or phrase is searched on Google.
How does Adwords bidding work?
Internet marketers bid on their keywords and phrases using the Adwords system. Bids can start as low as 5 cents per click. As an example a business selling laptop computers may bid on the phrases “laptops for sale” or “cheap laptops” or any variation on those words. The point being that it pays to be as specific with your keywords as possible.
Where an ad is placed within the sponsored listings depends on several factors. How much is bid, the click through rate on the ad itself and the quality score of the web page the traffic is sent to. Bids can range anywhere from 5 cents per click to $50 or more, it just depends on the type of product you are selling and the return you get per sale compared to the click through rate. The top listings usually have the highest bids, but they also have the best ad copy and return on investment.
How to get started using Google Adwords.
If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions on the Google website. There are a few steps you can tackle on how to start using Google Adwords.
The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. You should take into mind the different strategies that you may want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns on investment using Google Adwords.
You should also target the right market in terms of selecting the right language and countries in which you would want your ads to appear. If you are selling products which would be of no use to citizens of certain countries or if the option of exporting the products is not available, you will want to limit the countries in which your ads are shown. You don’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an AdGroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.
Writing the advertisement.
You will be given 3 lines in which to write your ad. There is a line for your title and 2 lines of actual ad body that you can use. The title line is composed of a maximum of 25 characters and the 2 lines of ad body can be a maximum of 35 characters. Because of these limitations it is important that you choose your words carefully for maximum effect.
Linking to what you are selling.
Your ad should catch the attention of your prospective buyer. If you have done this well and they click your ad you want to link them to the most appropriate page of the web site where your product is located. You don’t just automatically want to send your prospective buyer to your home page. If they are ready to buy they do not want to have to search through your web site to find what they want. Send them to the product page right away and if you have done your research and ad creation correctly you will be rewarded with a sale.
These are the basic steps needed to get started using Google Adwords. While there is a learning curve there are many resources available on the internet explaining how to use Google Adwords effectively and efficiently.
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