If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.
Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.
A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.
8/16/2009
@Who Else Wants To Maximize Their Google Adwords Success?
"Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!"
If you're not familiar with using Google Adwords, please check out my getting started article on my site.
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The One thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Recent searches for "work from home"
310780 work from home
12538 work from home job
9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.
So, use the negative keywords tool (which will exlcude searches with those keywords) religiously.
If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled until you increase your bid.
So to review:
Target Your Ad by:
1. Using your keywords all over your ad.
2. Creating a separate ad group for each keyword (don't lump tons of them together)
3. Use the negative keywords to qualify the searchers you are targeting.
Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!
By: Mark Meyers
If you're not familiar with using Google Adwords, please check out my getting started article on my site.
Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.
However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.
The One thing you really have to remember and focus on with Google Adwords is to...
TARGET YOUR AD!
Always use your keywords as often as you can in your Ad: in the title, in the body and even in your domain name.
These words will be highlighted for the web surfer that is viewing their search results, so why not make it easy for them to choose your ad?
TARGET YOUR AD!
Don't create an Ad Group and throw all your hundreds of keywords in, unless they all show up within your ad text.
Instead take a little more time and create one Ad Group for each keyword or phrase.
This will allow you to maximize the use of your specific keywords.
TARGET YOUR AD!
Recent searches for "work from home"
310780 work from home
12538 work from home job
9384 home work
3399 data entry work from home
Even though there are thousands of people looking to "work from home" your business or opportunity may not include "data entry" positions right? And those "home work" searchers may not be business opportunity seekers at all.
So, use the negative keywords tool (which will exlcude searches with those keywords) religiously.
If you don't exclude these searchers from your ad impressions your click-through rate (CTR) will suffer, which will affect your ad's placement and costs.
Also, a very low CTR will slow down the number of times your ad is displayed, until eventually it is disabled until you increase your bid.
So to review:
Target Your Ad by:
1. Using your keywords all over your ad.
2. Creating a separate ad group for each keyword (don't lump tons of them together)
3. Use the negative keywords to qualify the searchers you are targeting.
Well there you have it: three simple strategies to target your ad's and maximize your Google Adwords ROI!
By: Mark Meyers
@Google Adwords Ad Automator: The Next Big Thing
Google is beta testing a new product which allows website owners and AdWords advertisers to automatically generate their AdWords campaigns by submitting a list of their product details via data feeds. The search engine uses the information from the feeds to determine the best keywords for those pages and automatically creates ads that link to them. This is brilliant news for any site owners who have a large database of products as they can now upload the whole lot at once.
The new Google ad automator feature is initially only being offered to select Froogle merchants who also advertise on the AdWords platform. The tool allows you to manage large, scalable campaigns without investing much time and effort. The ad automator dynamically generates accurate AdWords ads targeted to search queries. The content for these ads comes from the data feeds (that you submit as often as you like) containing your product descriptions, specifications, and information. These data feeds are simply tab delaminated text files. You can in fact use your existing Froogle data feed with some extra columns.
The AdWords system then generates ads from the content in your data feed (or from information you submit through the AdWords interface). This means that you can either let Google create your ad copy for you or you can set it yourself. It then continually analyzes all search queries to see whether they're relevant to any of your products. When it finds a relevant match, it shows your ads on the search page results.
Once setup, you can set daily campaign budget much like a normal adwords campaign. The CPC is set in one of three places. You can either specify your maximum CPC in the data feed, in the AdWords interface, or you can allow Google to determine it for you. The later method automatically sets your max CPC by using the average CPC of the competing ads. As with normal AdWords campaigns, you can have your ads displayed on both the Search Network or the Content Network, and geo-target them.
Some benefits of Ad Automator are that ads are dynamically targeted to queries. They are also automatically compliant with AdWords policies; once your data feed is approved, ads don't need to be reviewed again. You don't need to create new ad text. You can leverage existing product descriptions that are likely already on your website. (However, you may submit customized ad text in your data feed or through the AdWords interface if you like.) You can supplement existing marketing efforts without much additional effort.
All in all I think this is set to be a big improvement when it is fully launched. It will compete with Yahoo’s Search Submit product whereby advertisers can pay to have their pages included in the search results.
The new Google ad automator feature is initially only being offered to select Froogle merchants who also advertise on the AdWords platform. The tool allows you to manage large, scalable campaigns without investing much time and effort. The ad automator dynamically generates accurate AdWords ads targeted to search queries. The content for these ads comes from the data feeds (that you submit as often as you like) containing your product descriptions, specifications, and information. These data feeds are simply tab delaminated text files. You can in fact use your existing Froogle data feed with some extra columns.
The AdWords system then generates ads from the content in your data feed (or from information you submit through the AdWords interface). This means that you can either let Google create your ad copy for you or you can set it yourself. It then continually analyzes all search queries to see whether they're relevant to any of your products. When it finds a relevant match, it shows your ads on the search page results.
Once setup, you can set daily campaign budget much like a normal adwords campaign. The CPC is set in one of three places. You can either specify your maximum CPC in the data feed, in the AdWords interface, or you can allow Google to determine it for you. The later method automatically sets your max CPC by using the average CPC of the competing ads. As with normal AdWords campaigns, you can have your ads displayed on both the Search Network or the Content Network, and geo-target them.
Some benefits of Ad Automator are that ads are dynamically targeted to queries. They are also automatically compliant with AdWords policies; once your data feed is approved, ads don't need to be reviewed again. You don't need to create new ad text. You can leverage existing product descriptions that are likely already on your website. (However, you may submit customized ad text in your data feed or through the AdWords interface if you like.) You can supplement existing marketing efforts without much additional effort.
All in all I think this is set to be a big improvement when it is fully launched. It will compete with Yahoo’s Search Submit product whereby advertisers can pay to have their pages included in the search results.
8/12/2009
@The Essentials to Maximizing Your AdWords ROI
AdWords can be a complicated beast, particularly if you are working in a highly competitive niche. Google has put some specific and yet vague rules and guidelines in place to guide users in constructing their campaigns. It is a bit of a strategy game to optimize and create a winning campaign.
No longer can you slap a one page landing page up and expect to drive cheap traffic through it. Not only that, but even going another step further and putting the requisite Privacy Policy, About Us, and Contact Us pages is not enough. You'll be stuck with a poor Quality Score and never be profitable.
What you need is to think as if you were building a site and doing organic SEO. Build a mini-site that is oriented towards a good user experience, quality graphic design, good content. This will please the quality score bot. You then need to tweak your pages to have carefully defined paths for the user. The advantage of the good ole' days was that the user only had one way to leave your landing page, and that was through your affiliate link. Now it is a little more complicated, but with some creativity you can strike a balance and direct the visitor where you want them to go while pleasing the Google bot. It is certainly not easy to keep the bot happy while simultaneously not killing your conversions. Carefully plan out the use of color, graphics, and visual cues in your landing mini-site.
So you have the groundwork laid for a good quality score. This will help align your landing page with your keywords, create relevancy, and help bring down your minimum bids and resultant cost per click. This is good, but you have only just begun. The next essential is to test, test, test and test some more. Create variations of your landing pages, change colors, positioning, graphics, and narrow it down to the best converting combination.
In addition to the above, you must align your keyword selection and your ad text with your landing pages to optimize relevancy in the eyes of the Google algorithms. By this point you should be well versed in keyword selection. One thing to keep in mind, do not judge keywords prematurely or artificially limit yourself. You never know what will turn out to be optimizable and profitable for you. Certainly your keywords should be directly related to what you are selling, but do not immediately dismiss the long tail or variations of your short tail keywords simply based on estimated search volume. Keep in mind that rolling up a bunch of lower volume keywords could drive some serious traffic.
In summary, in today's AdWords world the following are essential points to pay attention to:
1. Google wants to see more user-oriented landing pages that are part of a meaty site.
2. The market is hyper-competitive, you need to be creative with your keyword selection.
3. Testing is king. While building your landing pages and campaigns always build variations and test them all, then refine. You will get better at this as you build intuition over time.
4. Track everything. Log every change. Correlate your data.
5. Don't believe the hype. Be paranoid. Forge your own path, judge everything for yourself.
No longer can you slap a one page landing page up and expect to drive cheap traffic through it. Not only that, but even going another step further and putting the requisite Privacy Policy, About Us, and Contact Us pages is not enough. You'll be stuck with a poor Quality Score and never be profitable.
What you need is to think as if you were building a site and doing organic SEO. Build a mini-site that is oriented towards a good user experience, quality graphic design, good content. This will please the quality score bot. You then need to tweak your pages to have carefully defined paths for the user. The advantage of the good ole' days was that the user only had one way to leave your landing page, and that was through your affiliate link. Now it is a little more complicated, but with some creativity you can strike a balance and direct the visitor where you want them to go while pleasing the Google bot. It is certainly not easy to keep the bot happy while simultaneously not killing your conversions. Carefully plan out the use of color, graphics, and visual cues in your landing mini-site.
So you have the groundwork laid for a good quality score. This will help align your landing page with your keywords, create relevancy, and help bring down your minimum bids and resultant cost per click. This is good, but you have only just begun. The next essential is to test, test, test and test some more. Create variations of your landing pages, change colors, positioning, graphics, and narrow it down to the best converting combination.
In addition to the above, you must align your keyword selection and your ad text with your landing pages to optimize relevancy in the eyes of the Google algorithms. By this point you should be well versed in keyword selection. One thing to keep in mind, do not judge keywords prematurely or artificially limit yourself. You never know what will turn out to be optimizable and profitable for you. Certainly your keywords should be directly related to what you are selling, but do not immediately dismiss the long tail or variations of your short tail keywords simply based on estimated search volume. Keep in mind that rolling up a bunch of lower volume keywords could drive some serious traffic.
In summary, in today's AdWords world the following are essential points to pay attention to:
1. Google wants to see more user-oriented landing pages that are part of a meaty site.
2. The market is hyper-competitive, you need to be creative with your keyword selection.
3. Testing is king. While building your landing pages and campaigns always build variations and test them all, then refine. You will get better at this as you build intuition over time.
4. Track everything. Log every change. Correlate your data.
5. Don't believe the hype. Be paranoid. Forge your own path, judge everything for yourself.
@Google Adwords and Profiting From It
Google Adwords is a buzz floating in the online portal for last few years. Use Adwords and make your internet business a success! – they say. So what are Adwords? How are these going to help you earn online revenue?
What is it?
Whenever you are planning to start a business and want people to be interested in your business and product and if you plan to use internet to advertise your product, then the best way is to identify ‘keywords’ that are most relevant to your business. Now every time that a user logs into Google to search using those selected ‘keywords’ the website or the advertisement for your product will appear next to the search list on the right-hand side panel. You can choose different formats – text, images or videos to communicate your message.
How much does it cost?
To quote Google: “There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.” However the most common notion is that using Adwords costs a lot and there is generally never a profit margin. This is a myth, as we will see moving forward and learn about different success stories.
Making most of Adwords
Let’s see how one can make most of Adwords. The most important thing is choosing the product to promote. Choosing a product is dependant on the following:
the commission rate offered for the product
the product is not too highly priced
the webpage promoting the product is jazzy and smart
next look for the products that have higher sales
next check out the competition that you may have in promoting the product and finally choose a product that is not overtly promoted and meets your commission guidelines.
Once a product is aptly chosen, select the keywords and place those strategically in your webpage promoting the chosen product. Google Adwords provides you with the option to analyze your campaign using Ad Word Analyzer.
Selecting Keywords
The best and most desirable keywords for your product however are generally the most expensive ones. So the trick is to have keywords that may not cost much but will attract traffic nonetheless. There are different methods to create keywords – one that is most commonly used is the longtail keyword method – which is having keywords with three words.
Success Stories
There are many success stories using Google Adwords. Richard Sexton launched a site for his store in 1998 and sold iron beds. “Sales took off,” he recalls. “We soon needed dedicated staff for the site, and due to demand, we launched Carolina Rustica as a standalone site in 2000 to focus on iron furnishings. Through the Web, we could reach a much larger audience, and we began to invest in marketing activities. We saw immediate benefits from our investment in AdWords,” Richard says. “Over time, I learned how to refine the effectiveness of our ads, to manage keywords carefully, and to be specific. I’m very happy with the results.”
What is it?
Whenever you are planning to start a business and want people to be interested in your business and product and if you plan to use internet to advertise your product, then the best way is to identify ‘keywords’ that are most relevant to your business. Now every time that a user logs into Google to search using those selected ‘keywords’ the website or the advertisement for your product will appear next to the search list on the right-hand side panel. You can choose different formats – text, images or videos to communicate your message.
How much does it cost?
To quote Google: “There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.” However the most common notion is that using Adwords costs a lot and there is generally never a profit margin. This is a myth, as we will see moving forward and learn about different success stories.
Making most of Adwords
Let’s see how one can make most of Adwords. The most important thing is choosing the product to promote. Choosing a product is dependant on the following:
the commission rate offered for the product
the product is not too highly priced
the webpage promoting the product is jazzy and smart
next look for the products that have higher sales
next check out the competition that you may have in promoting the product and finally choose a product that is not overtly promoted and meets your commission guidelines.
Once a product is aptly chosen, select the keywords and place those strategically in your webpage promoting the chosen product. Google Adwords provides you with the option to analyze your campaign using Ad Word Analyzer.
Selecting Keywords
The best and most desirable keywords for your product however are generally the most expensive ones. So the trick is to have keywords that may not cost much but will attract traffic nonetheless. There are different methods to create keywords – one that is most commonly used is the longtail keyword method – which is having keywords with three words.
Success Stories
There are many success stories using Google Adwords. Richard Sexton launched a site for his store in 1998 and sold iron beds. “Sales took off,” he recalls. “We soon needed dedicated staff for the site, and due to demand, we launched Carolina Rustica as a standalone site in 2000 to focus on iron furnishings. Through the Web, we could reach a much larger audience, and we began to invest in marketing activities. We saw immediate benefits from our investment in AdWords,” Richard says. “Over time, I learned how to refine the effectiveness of our ads, to manage keywords carefully, and to be specific. I’m very happy with the results.”
@How To Make Money With Adwords?
So you have heard about people who make money with AdWords. Actually, these success stories also belong to the same world as we do, even though it looks like they are from an alien planet! And if you take care of a few things in your AdWords campaign, you can also make a lot of money with it. You can have your name written down in golden letters in the success list too, but you need to play smart for it.
Whether you are an affiliate marketer, or have an e-commerce website, selling a certain range of products or services, any Google AdWords campaign boils down to how much money you are able to make with it. If you pick up any book or any article on the Internet about AdWords, they will all tell you that it is possible to make money with AdWords. Yet, a majority of the AdWords campaigners fail miserably and end up paying out of their own pockets! So why is it that the system works for some and not for the rest?
The Top Mistake
The most common mistake that Internet marketers do is to bid for all the high CTR keywords, even if they are not that closely relevant to their products. And that is where they are not able to make money with AdWords.
What happens because of this is that:
They end up paying a higher bid value for those keywords, than they can afford at such a beginning stage of their venture, and they sure do get a lot of click-throughs, but not many of them turn into customers, which again translates into "increased expenses (as you pay Google per-click) and not enough revenue".
Quantity Versus Quality
What you really need in order to make money with AdWords is an "intelligent" searching of "balanced" keywords, especially at the beginning of your career in Internet marketing. You need to find those keywords that are the more closely related to what you sell, so that you get your way, only the most refined traffic, who are genuinely looking for products you sell, and hence have a better conversion possibility.
Secondly, these "not-so-popular" keywords will also help to keep your costs low in terms of the bid values. With increased revenues and decreased costs, you will soon be able to join the list of those successful few who have been able to make money with AdWords.
After all is said and done, you need to use the same advertising principles as in the offline world. In other words, you need to find out what people want, and then provide it to them. So if they are looking for things that make them look beautiful, mention it in your Ads as to how your products will give them that "glowing flawless skin". Appeal to their emotions and you are sure to make money with AdWords.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
Whether you are an affiliate marketer, or have an e-commerce website, selling a certain range of products or services, any Google AdWords campaign boils down to how much money you are able to make with it. If you pick up any book or any article on the Internet about AdWords, they will all tell you that it is possible to make money with AdWords. Yet, a majority of the AdWords campaigners fail miserably and end up paying out of their own pockets! So why is it that the system works for some and not for the rest?
The Top Mistake
The most common mistake that Internet marketers do is to bid for all the high CTR keywords, even if they are not that closely relevant to their products. And that is where they are not able to make money with AdWords.
What happens because of this is that:
They end up paying a higher bid value for those keywords, than they can afford at such a beginning stage of their venture, and they sure do get a lot of click-throughs, but not many of them turn into customers, which again translates into "increased expenses (as you pay Google per-click) and not enough revenue".
Quantity Versus Quality
What you really need in order to make money with AdWords is an "intelligent" searching of "balanced" keywords, especially at the beginning of your career in Internet marketing. You need to find those keywords that are the more closely related to what you sell, so that you get your way, only the most refined traffic, who are genuinely looking for products you sell, and hence have a better conversion possibility.
Secondly, these "not-so-popular" keywords will also help to keep your costs low in terms of the bid values. With increased revenues and decreased costs, you will soon be able to join the list of those successful few who have been able to make money with AdWords.
After all is said and done, you need to use the same advertising principles as in the offline world. In other words, you need to find out what people want, and then provide it to them. So if they are looking for things that make them look beautiful, mention it in your Ads as to how your products will give them that "glowing flawless skin". Appeal to their emotions and you are sure to make money with AdWords.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
@Is It The Best, Or Is There A New King?
In this article I will discuss whether or not Google Adwords is still the best or if the new and upcoming ways of advertising are taking over the way internet marketers show their products, services, and offers to the general public.
People have been using Google Adwords now for years. There are many people who have reported making six figure incomes or higher by simply using Adwords to drive traffic to their website. On the other hand, there are those people who complain on a daily basis that the price of Google Adwords keywords have gone up substantially since they were first offered and it’s now getting very difficult to become profitable using Google Adwords. It really takes a marketer examining his offer, marketing funnel, and advertising costs of Adwords to determine whether or not they are not making any profit at all, turning a small profit, or banking huge returns using Adwords.
Since the birth of Adwords there has been many other avenues of advertising that social networks and search engines have tried to create using Adwords model.
In this article, I will specifically look into Facebook. The huge social network of high school students, college students, and many other individuals has grown by leaps and bounds since it was first created. Now that Facebook has a considerable amount of traffic they have decided to try and turn a large profit by offering advertisers the chance to advertise their offers on their network.
At first, they used a platform called Facebook Fliers. The platform boasted to be able to show your offer per thousand impressions. The rates were very cheap and on first looked it seemed as if it was going to be a very promising program. Well, as months went by, Facebook Fliers proved to be very ineffective for marketers. The main complaint now was that Facebook was charging only for impressions, and instead they should switch to clicks. The reason being is if a user “clicks” an offer it shows definite and genuine interest in the marketers offer.
With the advice of internet marketers all over the world Facebook switched to its newest program, “Facebook Ads.” Facebook Ads now charges each marketer per click instead of per impressions. With the birth of this program, marketers all over the world are boasting huge returns now using Facebook Ads. The CPC (cost per click) is low due to their not being much competition in niches and it seems as if this is the best model Facebook could have switched to.
The internet and advertising is constantly evolving, and it seems as if Facebook is right on top of the trends and how quickly things can change. I suspect that this social network will be around for decades to come and will be able to monetize itself very well by showing advertisements to its audience of close to 100 million people.
Now, it’s time for YOU to cash in on the huge returns of Facebook Ads. My tip to you is to find an uncovered niche and take full advantage of it before someone else does!
People have been using Google Adwords now for years. There are many people who have reported making six figure incomes or higher by simply using Adwords to drive traffic to their website. On the other hand, there are those people who complain on a daily basis that the price of Google Adwords keywords have gone up substantially since they were first offered and it’s now getting very difficult to become profitable using Google Adwords. It really takes a marketer examining his offer, marketing funnel, and advertising costs of Adwords to determine whether or not they are not making any profit at all, turning a small profit, or banking huge returns using Adwords.
Since the birth of Adwords there has been many other avenues of advertising that social networks and search engines have tried to create using Adwords model.
In this article, I will specifically look into Facebook. The huge social network of high school students, college students, and many other individuals has grown by leaps and bounds since it was first created. Now that Facebook has a considerable amount of traffic they have decided to try and turn a large profit by offering advertisers the chance to advertise their offers on their network.
At first, they used a platform called Facebook Fliers. The platform boasted to be able to show your offer per thousand impressions. The rates were very cheap and on first looked it seemed as if it was going to be a very promising program. Well, as months went by, Facebook Fliers proved to be very ineffective for marketers. The main complaint now was that Facebook was charging only for impressions, and instead they should switch to clicks. The reason being is if a user “clicks” an offer it shows definite and genuine interest in the marketers offer.
With the advice of internet marketers all over the world Facebook switched to its newest program, “Facebook Ads.” Facebook Ads now charges each marketer per click instead of per impressions. With the birth of this program, marketers all over the world are boasting huge returns now using Facebook Ads. The CPC (cost per click) is low due to their not being much competition in niches and it seems as if this is the best model Facebook could have switched to.
The internet and advertising is constantly evolving, and it seems as if Facebook is right on top of the trends and how quickly things can change. I suspect that this social network will be around for decades to come and will be able to monetize itself very well by showing advertisements to its audience of close to 100 million people.
Now, it’s time for YOU to cash in on the huge returns of Facebook Ads. My tip to you is to find an uncovered niche and take full advantage of it before someone else does!
@You Need Effective Adwords Management
Are you looking for a way to make sure that news of your business gets to more than 75% of the internet? One of the best ways to do this is with the use of Google AdWords. This unique and highly prolific pay per click advertising is one of the best ways to get your name out to the right people, but like any resource, it needs to be used wisely. Good AdWords can help you bring more relevant traffic to your site than other methods as long as you know how to use it appropriately or you employ the services of a Google Qualified company to manage and run your account for you.
Essentially, when you get an account with Google's AdWords program, you will choose a certain set of keywords which pertain to your business. After that, whenever anyone uses those specific words on the Google search engine, a small link to your site will pop up directly to the right of the search results. Whenever anyone uses the link to your site, you will pay Google a small amount of money. You can even set a daily budget, stating that you don't want to spend more than a certain amount of money on this program per day. This is a highly effective form or marketing as it will bring people to your website precisely when they are searching for the services and products that you are offering. This in itself greatly increases the chances of on-site conversions.
The key of course is to have good AdWords management. While the system does sound simple, it can actually be quite complex. How much should you spend a set of keywords? How often should you rotate your adverts? What keywords best represent you to the average web browser? When it comes to AdWords management, it is always a good idea to consult a professional. Why waste time trying to figure out all the tricks and tools that are a part of AdWords when you can just as easily make contact with someone who already knows them? Professional AdWords management can ensure that your advertising matches what you are selling and pulls in the right people to see what you have to offer.
Professional AdWords management will also save you money. The Google AdWords program itself promotes experimenting with keywords to see what will get you the most hits, but this can be time-consuming and tedious. If you use inappropriate keywords one of two things can happen: you'll get no traffic at all, or you will get a rush of traffic from people who were mislead by your keywords. The latter situation is quite common and it can take an inexperienced user a long time to find the right combination of keywords that will bring you the right kind of browser. When you involve a professional, you can make sure that the experimentation phase of your experience with AdWords is as painless as possible. With the right keywords in place, you can improve your traffic and your sales literally overnight!
Google AdWords is a terrific program to get into in terms of pay per click advertising; just make sure that you have a professional steering your campaign!
Essentially, when you get an account with Google's AdWords program, you will choose a certain set of keywords which pertain to your business. After that, whenever anyone uses those specific words on the Google search engine, a small link to your site will pop up directly to the right of the search results. Whenever anyone uses the link to your site, you will pay Google a small amount of money. You can even set a daily budget, stating that you don't want to spend more than a certain amount of money on this program per day. This is a highly effective form or marketing as it will bring people to your website precisely when they are searching for the services and products that you are offering. This in itself greatly increases the chances of on-site conversions.
The key of course is to have good AdWords management. While the system does sound simple, it can actually be quite complex. How much should you spend a set of keywords? How often should you rotate your adverts? What keywords best represent you to the average web browser? When it comes to AdWords management, it is always a good idea to consult a professional. Why waste time trying to figure out all the tricks and tools that are a part of AdWords when you can just as easily make contact with someone who already knows them? Professional AdWords management can ensure that your advertising matches what you are selling and pulls in the right people to see what you have to offer.
Professional AdWords management will also save you money. The Google AdWords program itself promotes experimenting with keywords to see what will get you the most hits, but this can be time-consuming and tedious. If you use inappropriate keywords one of two things can happen: you'll get no traffic at all, or you will get a rush of traffic from people who were mislead by your keywords. The latter situation is quite common and it can take an inexperienced user a long time to find the right combination of keywords that will bring you the right kind of browser. When you involve a professional, you can make sure that the experimentation phase of your experience with AdWords is as painless as possible. With the right keywords in place, you can improve your traffic and your sales literally overnight!
Google AdWords is a terrific program to get into in terms of pay per click advertising; just make sure that you have a professional steering your campaign!
8/11/2009
@The Cost Of Google Adwords
Have you noticed the listings that are placed on a better position in a search engine result page? These listings are on a more visible position because they are paid listings. Many search engines today – especially the major search engines – accept paid listing.
Paid listings have captured the interest of many webmasters and web marketing experts due to its many benefits. Here are some of the most relevant benefits of a paid listing:
• Paid listing allows your website and ads to appear instantly on the search engine result pages or SERPs.
• Paid listing places your website on a more visible area on the search results.
• Paid listing lets you choose the keywords, keyword phrases and search terms to associate with your website or ads.
• Paid listing lets you control the amount you pay for the appearance of your website and ads.
One of the major search engines that accept paid listing is Google. Its paid listing program is known as Google AdWords. Aside from Google, other popular search engines like Yahoo and MSN also encourages webmasters and web advertisers to try their paid listings programs.
Google AdWords
Google places its paid listings on a highly visible area of its search result pages or SERPs. It can either be located above the free listings or on the right hand side. Either position makes your ads more visible to the online searchers.
Google calls its paid listing program as Google AdWords. This advertising program is commonly known as AdWords alone among webmasters, web marketing specialists and online advertisers. Why will webmasters and web marketing advertisers use Google AdWords. One reason is immediate visibility and appearance of the ads and the website on Google search result pages.
Google’s free listing may take some time before your website will actually appear live. As a solution to this, Google allows webmasters and web promoters to have the opportunity to be listed the fast way. However, this instant website visibility cost an amount – thus, it is called a paid listing.
Google AdWords Charges
How much does Google charge its AdWords users? Is it a large amount? Actually it is not. Google charges its AdWords advertisers an activation fee of $5. And the rest of the charges all depend on the advertisers.
Google allows webmasters and AdWords users to determine the amount they want to pay for their ads. This is done through bidding. You bid for the keywords you want to associate with your ads. Basically, in terms of charging, Google gives you the flexibility of choice. Just a reminder, do not bid for an amount that you can’t maintain. Remember that you will be paying for that amount in every click that your paid listing receives.
Other than Google AdWords, there are still more paid listing opportunities online. There is Yahoo’s Overture and MSN Paid Listing Program. The choice depends on you. These are all good site visibility opportunities.
Paid listings have captured the interest of many webmasters and web marketing experts due to its many benefits. Here are some of the most relevant benefits of a paid listing:
• Paid listing allows your website and ads to appear instantly on the search engine result pages or SERPs.
• Paid listing places your website on a more visible area on the search results.
• Paid listing lets you choose the keywords, keyword phrases and search terms to associate with your website or ads.
• Paid listing lets you control the amount you pay for the appearance of your website and ads.
One of the major search engines that accept paid listing is Google. Its paid listing program is known as Google AdWords. Aside from Google, other popular search engines like Yahoo and MSN also encourages webmasters and web advertisers to try their paid listings programs.
Google AdWords
Google places its paid listings on a highly visible area of its search result pages or SERPs. It can either be located above the free listings or on the right hand side. Either position makes your ads more visible to the online searchers.
Google calls its paid listing program as Google AdWords. This advertising program is commonly known as AdWords alone among webmasters, web marketing specialists and online advertisers. Why will webmasters and web marketing advertisers use Google AdWords. One reason is immediate visibility and appearance of the ads and the website on Google search result pages.
Google’s free listing may take some time before your website will actually appear live. As a solution to this, Google allows webmasters and web promoters to have the opportunity to be listed the fast way. However, this instant website visibility cost an amount – thus, it is called a paid listing.
Google AdWords Charges
How much does Google charge its AdWords users? Is it a large amount? Actually it is not. Google charges its AdWords advertisers an activation fee of $5. And the rest of the charges all depend on the advertisers.
Google allows webmasters and AdWords users to determine the amount they want to pay for their ads. This is done through bidding. You bid for the keywords you want to associate with your ads. Basically, in terms of charging, Google gives you the flexibility of choice. Just a reminder, do not bid for an amount that you can’t maintain. Remember that you will be paying for that amount in every click that your paid listing receives.
Other than Google AdWords, there are still more paid listing opportunities online. There is Yahoo’s Overture and MSN Paid Listing Program. The choice depends on you. These are all good site visibility opportunities.
@Adwords Miracle Guide
One of the most effective methods of advertising to come along online is "pay-per-click" or PPC, best known because of Google's "Adwords" program. PPC and Adwords can also be very tricky and difficult to master, so instead of relying on the information Google provides on how to use Adwords, many people have created Adwords guides both to give away and to sell. Some of these PPC and Adwords guides are better than others, although some useful information may be garnered from just about all of them. A few Adwords guides may provide bad or incomplete advice, however, that could cost you an arm and a leg.
Adwords basically works like this: You set up an account, create short ads - the kind we see all over websites, called "Adsense" - based around a product and using a set of "keywords" or words and phrases, and you are up and running in a short time. Sometimes you may not stay up and running, however, because Google often does account reviews that may slow things down. Adwords sounds very simple and exciting, and it is on face value. But, there's a reason for all the Adwords guides - and that is because making a profit using Adwords is not at all easy. It may have been at one point, but it doesn't seem to be so anymore. If you have ever tried using Adwords or PPC in general and failed, you are not alone. Unless you are either incredibly smart or lucky, you will likely fail many times before you get the hang of it. The "incredibly smart" part would be, in my opinion, the one that studies the subject before embarking on advertising with Adwords and PPC. And one of the best places to go to study the techniques that do turn a profit using Adwords is Chris McNeeney's Adwords Miracle ebook.
There is no doubt that Chris has managed to master Adwords and affiliate marketing in a very short time, and he has the data to prove it. There is also no question that the Adwords Miracle guide contains very solid easy-to-understand strategies that at the very least can help you understand better what you are getting into when you decide to use the PPC/Adwords method of advertising. The Adwords Miracle book is so thorough - yet not filled with filler and fluff - that you could feel overwhelmed. But this information is the sort that you need to study, reading over and over again, and to implement and to experiment with. In this way, you just might find that you can create your very own Adwords miracles!
Adwords basically works like this: You set up an account, create short ads - the kind we see all over websites, called "Adsense" - based around a product and using a set of "keywords" or words and phrases, and you are up and running in a short time. Sometimes you may not stay up and running, however, because Google often does account reviews that may slow things down. Adwords sounds very simple and exciting, and it is on face value. But, there's a reason for all the Adwords guides - and that is because making a profit using Adwords is not at all easy. It may have been at one point, but it doesn't seem to be so anymore. If you have ever tried using Adwords or PPC in general and failed, you are not alone. Unless you are either incredibly smart or lucky, you will likely fail many times before you get the hang of it. The "incredibly smart" part would be, in my opinion, the one that studies the subject before embarking on advertising with Adwords and PPC. And one of the best places to go to study the techniques that do turn a profit using Adwords is Chris McNeeney's Adwords Miracle ebook.
There is no doubt that Chris has managed to master Adwords and affiliate marketing in a very short time, and he has the data to prove it. There is also no question that the Adwords Miracle guide contains very solid easy-to-understand strategies that at the very least can help you understand better what you are getting into when you decide to use the PPC/Adwords method of advertising. The Adwords Miracle book is so thorough - yet not filled with filler and fluff - that you could feel overwhelmed. But this information is the sort that you need to study, reading over and over again, and to implement and to experiment with. In this way, you just might find that you can create your very own Adwords miracles!
@Solving The Adwords Puzzle
There are many different ways to market on the Internet these days, but this article is going to primarily focus on using the Pay-Per-Click (PPC) method with Google’s AdWords.
Using PPC has become more and more of a challenge as additional people have found their way into Internet marketing. So how do we beat all the competition out there? Well, for starters, we need to focus on using Google AdWords simply because it has a higher amount of search results. So lets log on to Google and get started.
The first thing that we need to do is create a PPC campaign. The best way to write a quality ad is to view other ads that get a lot of search results. So we need to go to Google and do a search for the same type of ad we are going to be placing. For example, if we were going to write an ad for a work at home business we would simple type “work at home” into a Google search. To make our search pull up the best ads possible we need to add a keyword to our search that doesn’t make sense i.e. “work at home pizza” By doing this, only the best ads will show up for the “work at home” keywords. Now all we need to do is simply write two ads similar to these and we will be ready for the next step.
Next, we need to find the best keywords related to our advertisement, the more keywords the better. There are many different tools out there on the Internet that can be used to help generate a list of keywords. Yahoo Search Marketing (YSM) has a great keyword tool that we can use to help build our list. All we need to do is enter a keyword or a phrase such as “work at home” and a list will come up with the most popular searches related to our keyword. We then need to take these related keywords and use them to help build our list. We can also take the plural forms of our keywords to help build our list as well as switch some of our keyword phrases around. For example, change “work at home” to “home at work” or “business opportunity” to “business opportunities.”
Now that we have our list of keywords we need to put a good pricing strategy in place. If we go to YSM there is a tool that can be used to see the different bid prices for given keywords. We simple need to look up the bid prices other people are using to find a competitive price for our keywords, though we need to make sure this makes sense when it comes to the return on our investment.
We are now finally ready to run our ad. Take the two ads we have written and start the campaign. After a few weeks of running the ads we will be able to see which ad is being more effective. Then we will write another ad in place of the bad one to continue to develop the best ad. Now we are finally ready to drive some serious traffic to our business.
To our success!
Andrew Leone
Using PPC has become more and more of a challenge as additional people have found their way into Internet marketing. So how do we beat all the competition out there? Well, for starters, we need to focus on using Google AdWords simply because it has a higher amount of search results. So lets log on to Google and get started.
The first thing that we need to do is create a PPC campaign. The best way to write a quality ad is to view other ads that get a lot of search results. So we need to go to Google and do a search for the same type of ad we are going to be placing. For example, if we were going to write an ad for a work at home business we would simple type “work at home” into a Google search. To make our search pull up the best ads possible we need to add a keyword to our search that doesn’t make sense i.e. “work at home pizza” By doing this, only the best ads will show up for the “work at home” keywords. Now all we need to do is simply write two ads similar to these and we will be ready for the next step.
Next, we need to find the best keywords related to our advertisement, the more keywords the better. There are many different tools out there on the Internet that can be used to help generate a list of keywords. Yahoo Search Marketing (YSM) has a great keyword tool that we can use to help build our list. All we need to do is enter a keyword or a phrase such as “work at home” and a list will come up with the most popular searches related to our keyword. We then need to take these related keywords and use them to help build our list. We can also take the plural forms of our keywords to help build our list as well as switch some of our keyword phrases around. For example, change “work at home” to “home at work” or “business opportunity” to “business opportunities.”
Now that we have our list of keywords we need to put a good pricing strategy in place. If we go to YSM there is a tool that can be used to see the different bid prices for given keywords. We simple need to look up the bid prices other people are using to find a competitive price for our keywords, though we need to make sure this makes sense when it comes to the return on our investment.
We are now finally ready to run our ad. Take the two ads we have written and start the campaign. After a few weeks of running the ads we will be able to see which ad is being more effective. Then we will write another ad in place of the bad one to continue to develop the best ad. Now we are finally ready to drive some serious traffic to our business.
To our success!
Andrew Leone
@Getting Started With Google Adwords
Google and their pay-per-click advertising program Google Adwords are one of the most dominating search advertising mediums on the internet today. Today Google controls a majority of the searches on the web, generating over 70% of the clicks to web sites on the internet.
Because of this dominance in the search engine wars Google’s pay-per-click engine Adwords has taken internet marketing to heights previously unheard of before. Google Adwords matches sellers with buyers quickly and easily and if the savvy internet marketer can take advantage of this they can make good money.
What is Google Adwords?
If you are looking for one of the most promising and profitable marketing opportunities on the internet today then Google Adwords may fit the bill. It is a pay-per-click advertising system that leverages the capabilities of the most popular search engine in the world today. It allows internet marketers to advertise goods and services through affiliate programs based upon the amount they bid for certain searched for keywords and phrases.
If you look at the right hand side of the Google search window in your web browser those listings are the Google Adwords ads. These are also known as “sponsored links” and internet marketers have paid to have their ads with links to their web sites shown here whenever that particular keyword or phrase is searched on Google.
How does Adwords bidding work?
Internet marketers bid on their keywords and phrases using the Adwords system. Bids can start as low as 5 cents per click. As an example a business selling laptop computers may bid on the phrases “laptops for sale” or “cheap laptops” or any variation on those words. The point being that it pays to be as specific with your keywords as possible.
Where an ad is placed within the sponsored listings depends on several factors. How much is bid, the click through rate on the ad itself and the quality score of the web page the traffic is sent to. Bids can range anywhere from 5 cents per click to $50 or more, it just depends on the type of product you are selling and the return you get per sale compared to the click through rate. The top listings usually have the highest bids, but they also have the best ad copy and return on investment.
How to get started using Google Adwords.
If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions on the Google website. There are a few steps you can tackle on how to start using Google Adwords.
The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. You should take into mind the different strategies that you may want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns on investment using Google Adwords.
You should also target the right market in terms of selecting the right language and countries in which you would want your ads to appear. If you are selling products which would be of no use to citizens of certain countries or if the option of exporting the products is not available, you will want to limit the countries in which your ads are shown. You don’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an AdGroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.
Writing the advertisement.
You will be given 3 lines in which to write your ad. There is a line for your title and 2 lines of actual ad body that you can use. The title line is composed of a maximum of 25 characters and the 2 lines of ad body can be a maximum of 35 characters. Because of these limitations it is important that you choose your words carefully for maximum effect.
Linking to what you are selling.
Your ad should catch the attention of your prospective buyer. If you have done this well and they click your ad you want to link them to the most appropriate page of the web site where your product is located. You don’t just automatically want to send your prospective buyer to your home page. If they are ready to buy they do not want to have to search through your web site to find what they want. Send them to the product page right away and if you have done your research and ad creation correctly you will be rewarded with a sale.
These are the basic steps needed to get started using Google Adwords. While there is a learning curve there are many resources available on the internet explaining how to use Google Adwords effectively and efficiently.
Because of this dominance in the search engine wars Google’s pay-per-click engine Adwords has taken internet marketing to heights previously unheard of before. Google Adwords matches sellers with buyers quickly and easily and if the savvy internet marketer can take advantage of this they can make good money.
What is Google Adwords?
If you are looking for one of the most promising and profitable marketing opportunities on the internet today then Google Adwords may fit the bill. It is a pay-per-click advertising system that leverages the capabilities of the most popular search engine in the world today. It allows internet marketers to advertise goods and services through affiliate programs based upon the amount they bid for certain searched for keywords and phrases.
If you look at the right hand side of the Google search window in your web browser those listings are the Google Adwords ads. These are also known as “sponsored links” and internet marketers have paid to have their ads with links to their web sites shown here whenever that particular keyword or phrase is searched on Google.
How does Adwords bidding work?
Internet marketers bid on their keywords and phrases using the Adwords system. Bids can start as low as 5 cents per click. As an example a business selling laptop computers may bid on the phrases “laptops for sale” or “cheap laptops” or any variation on those words. The point being that it pays to be as specific with your keywords as possible.
Where an ad is placed within the sponsored listings depends on several factors. How much is bid, the click through rate on the ad itself and the quality score of the web page the traffic is sent to. Bids can range anywhere from 5 cents per click to $50 or more, it just depends on the type of product you are selling and the return you get per sale compared to the click through rate. The top listings usually have the highest bids, but they also have the best ad copy and return on investment.
How to get started using Google Adwords.
If one is looking into using the Google Adwords system as an advertising tool, he can read the guidelines and the terms of conditions on the Google website. There are a few steps you can tackle on how to start using Google Adwords.
The first step is account creation. Google will guide you through this process. However, there are several things that one should take into consideration when creating an account. You should take into mind the different strategies that you may want to employ right from the start in terms of the selection of key words and the combinations of these words to be able to maximize the returns on investment using Google Adwords.
You should also target the right market in terms of selecting the right language and countries in which you would want your ads to appear. If you are selling products which would be of no use to citizens of certain countries or if the option of exporting the products is not available, you will want to limit the countries in which your ads are shown. You don’t want to get charged by generating clicks from people who do not belong to the target market.
The creation of an AdGroup is also a basic step in using the Google Adwords system. One should be able to conceptualize and design an enticing advertisement and select the right combination of keywords.
Writing the advertisement.
You will be given 3 lines in which to write your ad. There is a line for your title and 2 lines of actual ad body that you can use. The title line is composed of a maximum of 25 characters and the 2 lines of ad body can be a maximum of 35 characters. Because of these limitations it is important that you choose your words carefully for maximum effect.
Linking to what you are selling.
Your ad should catch the attention of your prospective buyer. If you have done this well and they click your ad you want to link them to the most appropriate page of the web site where your product is located. You don’t just automatically want to send your prospective buyer to your home page. If they are ready to buy they do not want to have to search through your web site to find what they want. Send them to the product page right away and if you have done your research and ad creation correctly you will be rewarded with a sale.
These are the basic steps needed to get started using Google Adwords. While there is a learning curve there are many resources available on the internet explaining how to use Google Adwords effectively and efficiently.
8/09/2009
@Better Adwords Management
Google Adwords provides great possibilities for the advertiser. It can and has transformed the fortunes of many businesses. In my own experience its where the majority of new business leads and sales come from for many of those who have embraced its ability to put their product message and usp's in front of literally thousands of potential customers per day, whilst only paying for traffic received.
Google has become such a common part of peoples online shopping and research experience that there arent many of us in the modern world who wont use to it to help find our next holiday deal or ease the burden of our Christmas shopping. This all of course means that Adwords as an advertising medium cannot be ignored by any business looking to attract new sales.
Though no-one could not deny the fact that the World Wide Web provides a cheaper alternative for other advertising mediums, such as TV and radio, the costs have also risen for the past few years. A good example is the Google Adwords advertising. That’s why it’s very important that you manage your Adwords campaign effectively or get a 3rd party expert to do it for you.
Top Tips in Adwords Management
1. Keyword research. You should undertake extensive keyword research initially to help work out which keywords to bid for. There are sophisticated resources available that will allow you to identify keyword competitiveness and cost. It is often a good idea to list a large nunber of phrases and phrase extensions as often niche keywords can produce the best and most cost effective results. Keywords research is vital. Listing the most obvious keywords will usually mean listing the most expensive ones which are unlikely to generate a good return.
2. Know what your cost per conversion needs to be. A common mistake is always bidding too high for keywords when the conversion rate is such that you will be making a loss on any purchase resulting from Adwords. Know what your cost per sale needs to be, identify your conversion rate and from this you will know what your cost per click needs to be.
3. Select the ideal landing page. You need to monitor which ads produce the highest clickthrough rate and which produce the best conversion rate. Adwords allows you to show ads with different landing pages in rotation so it is very easy to work out which landing page produces the best results. Similarly make sure your landing pages have good call to actions otherwise conversion rate will always be weak.
4. Use the matching options. Google Adwords allows you to use different matching options on the keywords listed. Most wont take advantage of this feature and will suffer as a result. It is imperative that negative keywords are used as these will increase both clickthrough rate and quality score.
5. Measure, measure, measure. If you can understand what is affecting the conversion rate you can manipulate it. High conversion rate means lower cost per conversion means greater profit. Use Google Analytics to help you work out what is and isnt working with the campaign.
Google has become such a common part of peoples online shopping and research experience that there arent many of us in the modern world who wont use to it to help find our next holiday deal or ease the burden of our Christmas shopping. This all of course means that Adwords as an advertising medium cannot be ignored by any business looking to attract new sales.
Though no-one could not deny the fact that the World Wide Web provides a cheaper alternative for other advertising mediums, such as TV and radio, the costs have also risen for the past few years. A good example is the Google Adwords advertising. That’s why it’s very important that you manage your Adwords campaign effectively or get a 3rd party expert to do it for you.
Top Tips in Adwords Management
1. Keyword research. You should undertake extensive keyword research initially to help work out which keywords to bid for. There are sophisticated resources available that will allow you to identify keyword competitiveness and cost. It is often a good idea to list a large nunber of phrases and phrase extensions as often niche keywords can produce the best and most cost effective results. Keywords research is vital. Listing the most obvious keywords will usually mean listing the most expensive ones which are unlikely to generate a good return.
2. Know what your cost per conversion needs to be. A common mistake is always bidding too high for keywords when the conversion rate is such that you will be making a loss on any purchase resulting from Adwords. Know what your cost per sale needs to be, identify your conversion rate and from this you will know what your cost per click needs to be.
3. Select the ideal landing page. You need to monitor which ads produce the highest clickthrough rate and which produce the best conversion rate. Adwords allows you to show ads with different landing pages in rotation so it is very easy to work out which landing page produces the best results. Similarly make sure your landing pages have good call to actions otherwise conversion rate will always be weak.
4. Use the matching options. Google Adwords allows you to use different matching options on the keywords listed. Most wont take advantage of this feature and will suffer as a result. It is imperative that negative keywords are used as these will increase both clickthrough rate and quality score.
5. Measure, measure, measure. If you can understand what is affecting the conversion rate you can manipulate it. High conversion rate means lower cost per conversion means greater profit. Use Google Analytics to help you work out what is and isnt working with the campaign.
@Google Adwords
Google's UK advertising revenue this year is likely to outstrip that of Channel 4 in the UK and may soon approach ITV's. About £900m c.5% of the total advertising spend each year. And most of that comes from SMEs who would never consider a 15 or 30-second slot on TV but can use AdWords very effectively.
AdWords is not just any old advertising however. Like the web itself it is one of the most powerful direct marketing tools - for direct marketing read cost controllable and cost effective marketing with known results.
When you compare AdWords with local press or radio advertising or even the 'hassle' of setting up and controlling direct mail or door drop campaigns it's no wonder it has become so popular. There is no minimum spend per period, you can turn it on and off, you set the cost effective goals you want and you only pay for results. What's not to like?
Like all direct marketing there are 7 golden rules:
1. Understand the cost per lead and cost per sale you can afford on a customer lifetime value basis i.e. the value [cashflow and profit] to you of a customer over the length of the customer relationship rather than a single time period or sale
2. Test, test, test and track, track, track everything
3. Reinforce success and eliminate failures
4. Understand and target the audience / list (research you keywords properly for what people actually search on not just your great aunt's best guess)
5. Make your known audience real offers - the offer is more important that the product and the creative, but less important than the keywords - what is your best offer? Put yourself in the customers shoes and think what they think: "what's in it for me?"
6. Describe you product and price well - this may not be all in the advert but it has to be on the landing page (the page that users click through to from an advertisement optimized to achive the desired action from the potential customer)
7. Think about your creative pitch and refine it.
The AdWords concept is simple. You create ads that Google shows alongside regular search results. Your ads appear when somebody searches for keywords with which you have told Google you want to be associated.
The confusing part about AdWords is that Google doesn't charge a set price for ads. Instead, the more you bid compared with others who have bid on the same keyword, the more likely your ad is to appear near the top of the sponsored links. BUT, Google also looks at how many people click through on each of your ads.
This is great for them as it maximizes their income but means we all have to work harder than in a simple auction. For example, if you set a maximum bid of 25p for the word widget, and the next highest bid is 50p but they have a click through rate (CTR) of 15% and they only have a CTR of 5% from whom does Google earn more?
For every hundred impressions you give them £3.75 and the competition only £2.50. But it doesn't stop there because your and their CTR might vary dependent on your page position or time of day or day of week and has to be compared with all these (and more things, such as your total budget) for other advertisers too. So Google does a lot of calculating and we have to do the same. By the way, Google rarely charges you your maximum bid but is 'content' to maximize its income!
Since you cannot directly control your click through rate and position managing AdWords is a big challenge and can consume a great deal of time. And If you do not manage AdWords campaign effectively you could waste a lot of money.
So, its all great stuff but how do you make it work? Well here are 10 key things to think about:
1. Decide on your budget and maximum cost per click. Never commit substantial funds until you know basic results.
2. Decide where you are going to show each campaign - understand the difference between the search and content networks
3. Research your keywords in detail - understand what people actually search for and look at the keyword matching options
4. Group similar keyword themes together in manageable numbers
5. Make sure you think about the offers and calls to action you have and test them constantly to find the best result by product, service, keywords group etc.
6. Make sure you are constantly testing the contender v the champ in your actual advert to improve the results
7. Make sure the landing pages tell the whole story and are 'easy to action' i.e. fill in the form, make the purchase etc with minimum hassle. Think about applying for Google Website Optimizer. This allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you'd like to test and Google will run experiments to help determine which content on your site users respond to best.
8. Google Analytics tells you how visitors found your site and how they interact with it. You can compare the behaviour and profitability of visitors who were referred from each ad and keyword. Track your detailed results daily using the analytics tool. Understand the goal and funnel process to get more leads, sales.
9. Think about AdWords Editor, which is a free, application that can be downloaded for managing your account on your PC rather than via browser. If you have a large number of campaigns or keywords AdWords Editor can save you time and help streamline your workflow.
10. Decide whether you / your company has the skills and time to optimize you AdWords campaign or whether you are best getting professional help.
AdWords is not just any old advertising however. Like the web itself it is one of the most powerful direct marketing tools - for direct marketing read cost controllable and cost effective marketing with known results.
When you compare AdWords with local press or radio advertising or even the 'hassle' of setting up and controlling direct mail or door drop campaigns it's no wonder it has become so popular. There is no minimum spend per period, you can turn it on and off, you set the cost effective goals you want and you only pay for results. What's not to like?
Like all direct marketing there are 7 golden rules:
1. Understand the cost per lead and cost per sale you can afford on a customer lifetime value basis i.e. the value [cashflow and profit] to you of a customer over the length of the customer relationship rather than a single time period or sale
2. Test, test, test and track, track, track everything
3. Reinforce success and eliminate failures
4. Understand and target the audience / list (research you keywords properly for what people actually search on not just your great aunt's best guess)
5. Make your known audience real offers - the offer is more important that the product and the creative, but less important than the keywords - what is your best offer? Put yourself in the customers shoes and think what they think: "what's in it for me?"
6. Describe you product and price well - this may not be all in the advert but it has to be on the landing page (the page that users click through to from an advertisement optimized to achive the desired action from the potential customer)
7. Think about your creative pitch and refine it.
The AdWords concept is simple. You create ads that Google shows alongside regular search results. Your ads appear when somebody searches for keywords with which you have told Google you want to be associated.
The confusing part about AdWords is that Google doesn't charge a set price for ads. Instead, the more you bid compared with others who have bid on the same keyword, the more likely your ad is to appear near the top of the sponsored links. BUT, Google also looks at how many people click through on each of your ads.
This is great for them as it maximizes their income but means we all have to work harder than in a simple auction. For example, if you set a maximum bid of 25p for the word widget, and the next highest bid is 50p but they have a click through rate (CTR) of 15% and they only have a CTR of 5% from whom does Google earn more?
For every hundred impressions you give them £3.75 and the competition only £2.50. But it doesn't stop there because your and their CTR might vary dependent on your page position or time of day or day of week and has to be compared with all these (and more things, such as your total budget) for other advertisers too. So Google does a lot of calculating and we have to do the same. By the way, Google rarely charges you your maximum bid but is 'content' to maximize its income!
Since you cannot directly control your click through rate and position managing AdWords is a big challenge and can consume a great deal of time. And If you do not manage AdWords campaign effectively you could waste a lot of money.
So, its all great stuff but how do you make it work? Well here are 10 key things to think about:
1. Decide on your budget and maximum cost per click. Never commit substantial funds until you know basic results.
2. Decide where you are going to show each campaign - understand the difference between the search and content networks
3. Research your keywords in detail - understand what people actually search for and look at the keyword matching options
4. Group similar keyword themes together in manageable numbers
5. Make sure you think about the offers and calls to action you have and test them constantly to find the best result by product, service, keywords group etc.
6. Make sure you are constantly testing the contender v the champ in your actual advert to improve the results
7. Make sure the landing pages tell the whole story and are 'easy to action' i.e. fill in the form, make the purchase etc with minimum hassle. Think about applying for Google Website Optimizer. This allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you'd like to test and Google will run experiments to help determine which content on your site users respond to best.
8. Google Analytics tells you how visitors found your site and how they interact with it. You can compare the behaviour and profitability of visitors who were referred from each ad and keyword. Track your detailed results daily using the analytics tool. Understand the goal and funnel process to get more leads, sales.
9. Think about AdWords Editor, which is a free, application that can be downloaded for managing your account on your PC rather than via browser. If you have a large number of campaigns or keywords AdWords Editor can save you time and help streamline your workflow.
10. Decide whether you / your company has the skills and time to optimize you AdWords campaign or whether you are best getting professional help.
@What Is Google Adwords?
Google lets you buy advertising space next to their free listings, on a cost per click basis. Your ad shows up when keywords you choose are searched for, and you pay when people click on your ad. This is called "Pay-Per-Click" Internet advertising.
Google Adwords is the biggest and most advanced Pay-Per-Click (PPC) advertising system developed and maintained by Google. You might have already seen Google Adwords if you are a Google user, they are the small advertisements or ads you can see next to the search results on Google. They may also appear in Google's Partner sites like Ask Jeeves, AOL, Teoma, Earth link and others. You can even have your ads show up on Google webmail sevice, GMail, when users send emails that include content
relevant to the keywords you had bidded for.
Adwords is a terrific complement to any existing advertising campaign, but probably should not be used as the sole marketing channel for your website. This program allows you to control your advertising budget by giving you the ability to set the maximum price that you're willing to pay, per click, and also a maximum allowable daily advertising budget. You choose the keywords that you would like to target, bid on the maximum per click price you'd like to pay, and Google will send focused traffic to your website. According to Google, Adwords text advertisements boast a standard click-through rate four to five times higher than traditional banner ads.
Adwords Vs Overture
Overture is the main competitor to Google AdWords. Overture is strictly price driven, which requires a ton of editors to perform countless hours of maintenance. Google is a highly mathematical company, and protect the quality of their listings in two ways: they have editors, and more importantly they monitor click through rate.Overture does not always show the correct ads in the correct websites, so it lead to low Click Through Rates (CTR) too.
What is Click Through Rate in Google Adwords ?
As more and more people click on your ads when they see it in Google or any of its partner sites, your click through rate increases. Click through rate is a rough approximation of relevancy, in many ways this parallels the idea of grading the web on links. A relevant ad will have higher click through rates than a non relevant listing.
It is smart to avoid choosing keywords that are too vague or general. To generate highly qualified prospects you have to choose very specific keywords. This way, competition for the keyword will be lower, and it will cost less per click, and you won't be throwing money away on expensive, unqualified leads. For example, if you only sell Green Widgets, don't bid on the term "Widgets" it is too broad and you'll pay for clicks from people searching for "Red Widgets"
What is Cost Per Click in Google Adwords ?
Cost-Per-Click (CPC) as the name suggests, is the amount of money you will have to pay Google Adwords when somebody clicks on your ad. Your CPC is automatically lowered to one cent more than your closest competitor. Google Adwords does not show you, your competitors bid price to you unlike Overture.
Create a budget and stick to it. In marketing, there is a saying, "I waste half my advertising dollars, but, the problem is, I don't know which half". It's difficult to know how effective the Adwords program will be if you're also utilizing other marketing channels (as you should be). When checking out, give your customers the option to let you know how they found your website. If you find Adwords is paying off, then it may be smart to increase your budget. It also may not be very cost efficient to bid for the #1 spot for every keyword. The #2 position may be almost as effective, but cost only half as much.
Google Adwords is the biggest and most advanced Pay-Per-Click (PPC) advertising system developed and maintained by Google. You might have already seen Google Adwords if you are a Google user, they are the small advertisements or ads you can see next to the search results on Google. They may also appear in Google's Partner sites like Ask Jeeves, AOL, Teoma, Earth link and others. You can even have your ads show up on Google webmail sevice, GMail, when users send emails that include content
relevant to the keywords you had bidded for.
Adwords is a terrific complement to any existing advertising campaign, but probably should not be used as the sole marketing channel for your website. This program allows you to control your advertising budget by giving you the ability to set the maximum price that you're willing to pay, per click, and also a maximum allowable daily advertising budget. You choose the keywords that you would like to target, bid on the maximum per click price you'd like to pay, and Google will send focused traffic to your website. According to Google, Adwords text advertisements boast a standard click-through rate four to five times higher than traditional banner ads.
Adwords Vs Overture
Overture is the main competitor to Google AdWords. Overture is strictly price driven, which requires a ton of editors to perform countless hours of maintenance. Google is a highly mathematical company, and protect the quality of their listings in two ways: they have editors, and more importantly they monitor click through rate.Overture does not always show the correct ads in the correct websites, so it lead to low Click Through Rates (CTR) too.
What is Click Through Rate in Google Adwords ?
As more and more people click on your ads when they see it in Google or any of its partner sites, your click through rate increases. Click through rate is a rough approximation of relevancy, in many ways this parallels the idea of grading the web on links. A relevant ad will have higher click through rates than a non relevant listing.
It is smart to avoid choosing keywords that are too vague or general. To generate highly qualified prospects you have to choose very specific keywords. This way, competition for the keyword will be lower, and it will cost less per click, and you won't be throwing money away on expensive, unqualified leads. For example, if you only sell Green Widgets, don't bid on the term "Widgets" it is too broad and you'll pay for clicks from people searching for "Red Widgets"
What is Cost Per Click in Google Adwords ?
Cost-Per-Click (CPC) as the name suggests, is the amount of money you will have to pay Google Adwords when somebody clicks on your ad. Your CPC is automatically lowered to one cent more than your closest competitor. Google Adwords does not show you, your competitors bid price to you unlike Overture.
Create a budget and stick to it. In marketing, there is a saying, "I waste half my advertising dollars, but, the problem is, I don't know which half". It's difficult to know how effective the Adwords program will be if you're also utilizing other marketing channels (as you should be). When checking out, give your customers the option to let you know how they found your website. If you find Adwords is paying off, then it may be smart to increase your budget. It also may not be very cost efficient to bid for the #1 spot for every keyword. The #2 position may be almost as effective, but cost only half as much.
@And Then There Were Adwords… An Introduction
If you have been looking into Internet marketing, you have probably seen Adwords mentioned now and again. Why don’t we cover the basics of the program.
And Then There Were Adwords…An Introduction
Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies advertisements to on the net. Sort of anti-climatic, but I couldn’t think of anything more dramatic.
In the world of Internet marketing, search engine optimization is the best way to make significant sums of money. You pursue search engine optimization by tweaking pages so that they appear high in the search results for a keyword you would like to be listed under. For instance, you might be a poet and have your site appear in the first few rankings on Google, Yahoo and MSN when someone searches for “poetry.” To do this, you would optimize your pages, a subject beyond the scope of this article.
One problem with search engine optimization is it is a tricky beast. Not everyone can get high rankings and, even if you do, it can take three to nine months to see the results of your work. That is a long time to wait, so the search engines came up with a short term solution. While they were certainly trying to be of assistance, it is also a good way for them to make money.
The solution is called pay-per-click advertising. There are various names, but the basic premise is pretty simple. While you wait for the optimized pages to get high rankings, you can create ads and pay for placement on the various search engines. As a result, you get immediate traffic to your site. On the downside, you have to pay for it which means you better be keeping an eye on your return on investment.
The pay-per-click service on Google is called Adwords and is one of the better ones out there. You create an account with Google, create a small advertisement linking to your site and submit a credit card. Every time someone clicks on your advertisement, Google bills you. Bidding is a subject unto itself, but that is essentially how the process works with Google Adwords.
There are a couple of downsides to Google Adwords. My biggest pet peeve is the size of the ads. You are allowed very little space, so qualifying traffic before they click your ad is pretty difficult. Click fraud is the second area that gets people hot and bothered. Essentially, you just have to accept that a certain percentage of clicks are bogus. I have problems with acceptance [a few girlfriend can verify that], so I try to get organic rankings as quickly as possible.
Overall, however, Adwords has definitely proven to be the best platform for me. Some hate it, some love it. You don’t have the right to rant one way or the other until you try it.
And Then There Were Adwords…An Introduction
Adwords is the name of the pay-per-click system offered by Google on its search engine as well as search engines it supplies advertisements to on the net. Sort of anti-climatic, but I couldn’t think of anything more dramatic.
In the world of Internet marketing, search engine optimization is the best way to make significant sums of money. You pursue search engine optimization by tweaking pages so that they appear high in the search results for a keyword you would like to be listed under. For instance, you might be a poet and have your site appear in the first few rankings on Google, Yahoo and MSN when someone searches for “poetry.” To do this, you would optimize your pages, a subject beyond the scope of this article.
One problem with search engine optimization is it is a tricky beast. Not everyone can get high rankings and, even if you do, it can take three to nine months to see the results of your work. That is a long time to wait, so the search engines came up with a short term solution. While they were certainly trying to be of assistance, it is also a good way for them to make money.
The solution is called pay-per-click advertising. There are various names, but the basic premise is pretty simple. While you wait for the optimized pages to get high rankings, you can create ads and pay for placement on the various search engines. As a result, you get immediate traffic to your site. On the downside, you have to pay for it which means you better be keeping an eye on your return on investment.
The pay-per-click service on Google is called Adwords and is one of the better ones out there. You create an account with Google, create a small advertisement linking to your site and submit a credit card. Every time someone clicks on your advertisement, Google bills you. Bidding is a subject unto itself, but that is essentially how the process works with Google Adwords.
There are a couple of downsides to Google Adwords. My biggest pet peeve is the size of the ads. You are allowed very little space, so qualifying traffic before they click your ad is pretty difficult. Click fraud is the second area that gets people hot and bothered. Essentially, you just have to accept that a certain percentage of clicks are bogus. I have problems with acceptance [a few girlfriend can verify that], so I try to get organic rankings as quickly as possible.
Overall, however, Adwords has definitely proven to be the best platform for me. Some hate it, some love it. You don’t have the right to rant one way or the other until you try it.
8/07/2009
@All About Adwords And Adsense
Everyone is scrambling for news about the new kids on the net – AdWords and AdSense that is. You’ve got to hand it to Google. They’ve really outdone themselves this time.
AdWords is Google’s pay-per-click advertising program. AdWords is similar to other pay-per-click advertising programs, but the other side of the coin, AdSense, makes it an incredibly powerful advertising program. I’ll get to that in a moment, for now let’s take a look at AdWords and how it works.
With AdWords, you can create your very own advertisements or you can have Google’s team design the advertising campaign for you. When you create AdWords advertisements, they appear on the internet right away. You have complete control of your budget as you only pay when your ad is clicked on and you can set your very own daily limits for what you are willing to pay. There is no minimum budget or locked in time that you have to run your campaign. You choose the keywords you want to target, so you get targeted traffic from your ads – people who are looking for specifically what you have to offer.
You can rely on Google for quick, friendly and knowledgeable support when you need it. Additionally, you can access performance reports that keep you informed on how well your advertising is doing so you can make changes as needed.
I know all that sounds pretty similar to other pay-per-click programs, but now let’s take a look at the other side.
AdSense…
AdSense adds a powerful punch to the AdWords program as well as giving website operators the ability to make money from their websites by displaying Google Ads (those from the AdWords program). So, as an AdWords advertiser, you’ve got an advantage in that website operators are providing high quality content to browsers and because of the keywords, your ads appear on their websites in clear view of individuals who are looking for your products or services.
As a website operator, you can choose keywords for the AdSense program that are relevant to the content you provide. The keywords will draw in relative advertisements to be displayed on your website, things that your browsers are interested in, which adds value to the information provided to your visitors. When your website visitors click on a Google Ad, you gain revenue from that click. Providing high quality, relative content is key to making money with AdSense.
AdWords and AdSense are win-win propositions for advertisers and website operators. Advertisers get targeted traffic to their websites at minimal costs and website operators make money for having the ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and internet marketing.
AdWords is Google’s pay-per-click advertising program. AdWords is similar to other pay-per-click advertising programs, but the other side of the coin, AdSense, makes it an incredibly powerful advertising program. I’ll get to that in a moment, for now let’s take a look at AdWords and how it works.
With AdWords, you can create your very own advertisements or you can have Google’s team design the advertising campaign for you. When you create AdWords advertisements, they appear on the internet right away. You have complete control of your budget as you only pay when your ad is clicked on and you can set your very own daily limits for what you are willing to pay. There is no minimum budget or locked in time that you have to run your campaign. You choose the keywords you want to target, so you get targeted traffic from your ads – people who are looking for specifically what you have to offer.
You can rely on Google for quick, friendly and knowledgeable support when you need it. Additionally, you can access performance reports that keep you informed on how well your advertising is doing so you can make changes as needed.
I know all that sounds pretty similar to other pay-per-click programs, but now let’s take a look at the other side.
AdSense…
AdSense adds a powerful punch to the AdWords program as well as giving website operators the ability to make money from their websites by displaying Google Ads (those from the AdWords program). So, as an AdWords advertiser, you’ve got an advantage in that website operators are providing high quality content to browsers and because of the keywords, your ads appear on their websites in clear view of individuals who are looking for your products or services.
As a website operator, you can choose keywords for the AdSense program that are relevant to the content you provide. The keywords will draw in relative advertisements to be displayed on your website, things that your browsers are interested in, which adds value to the information provided to your visitors. When your website visitors click on a Google Ad, you gain revenue from that click. Providing high quality, relative content is key to making money with AdSense.
AdWords and AdSense are win-win propositions for advertisers and website operators. Advertisers get targeted traffic to their websites at minimal costs and website operators make money for having the ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and internet marketing.
@Does the AdWords Manifesto Work?
The AdWords Manifesto by Michael Jones is a brand new product that brings in new techniques for minimizing costs and increasing the effectiveness of PPC marketing. It teaches you how to create a landing page that is both Google friendly as well as great for converting visitors as well as delving deeply into the quality score algorithm to the point where you will be able to accurately guess your cost per click for various keywords.
As Michael Jones says, this is not a garbage 25 page AdWords eBook like those that come out weekly. This is a blueprint that teaches you from start to finish how to get cheap highly targeted traffic to your website through PPC and display advertising. It also doesn't just cover AdWords or even just PPC for that matter, it spans a range of topics including display advertisements (banner marketing), seo, organic traffic, and monetization. Creating good ad copy is harder than it sounds but that is not the emphasis of this book, you can go to any forum and learn how to write a 60 character title, the AdWords Manifesto system focuses in on the subtle details such as landing page keyword density, making everything on the page crawler friendly, etc. By doing so, Google will think you have the most relevant ads and as a result you can advertise on the first page for cheaper than the people on the fifth page that have no idea what they are doinng.
I am an experienced internet marketer and I always give honest reviews, if I don't like something I won't give it a positive review because my credibility is at stake. Despite my experience, I can honestly say that I learned quite a few tricks from The AdWords Manifesto, which is rare because most internet marketing ebooks are just the same rehashed material spun in a new way, while this truly introduces new techniques.
When you go to buy this product make sure that you also look at the way that Michael Jones has constructed his sales page and the language that he uses in it. The sales page is what makes people buy his product, so he has put a lot of effort into making it draw visitors in. Based on the fact that it not only seems very well constructed but the fact that he is selling quite a few copies of his product it only stands to reason that the man knows how to make a good landing page. Using some of the techniques I learned from his own book I am going to start putting up some PPC ads for his product and see how they fare. Normally I would make my own landing page for this, but frankly I cannot compete with what he has made.
I will say that I was impressed by this product, I was not expecting to get as much out of it as I did and I am proud to review it on my website. I don't always harp rhapsodic about a product that I am reviewing, so to get a glowing review out of me means that Michael Jones really put the effort into creating a stellar product.
As Michael Jones says, this is not a garbage 25 page AdWords eBook like those that come out weekly. This is a blueprint that teaches you from start to finish how to get cheap highly targeted traffic to your website through PPC and display advertising. It also doesn't just cover AdWords or even just PPC for that matter, it spans a range of topics including display advertisements (banner marketing), seo, organic traffic, and monetization. Creating good ad copy is harder than it sounds but that is not the emphasis of this book, you can go to any forum and learn how to write a 60 character title, the AdWords Manifesto system focuses in on the subtle details such as landing page keyword density, making everything on the page crawler friendly, etc. By doing so, Google will think you have the most relevant ads and as a result you can advertise on the first page for cheaper than the people on the fifth page that have no idea what they are doinng.
I am an experienced internet marketer and I always give honest reviews, if I don't like something I won't give it a positive review because my credibility is at stake. Despite my experience, I can honestly say that I learned quite a few tricks from The AdWords Manifesto, which is rare because most internet marketing ebooks are just the same rehashed material spun in a new way, while this truly introduces new techniques.
When you go to buy this product make sure that you also look at the way that Michael Jones has constructed his sales page and the language that he uses in it. The sales page is what makes people buy his product, so he has put a lot of effort into making it draw visitors in. Based on the fact that it not only seems very well constructed but the fact that he is selling quite a few copies of his product it only stands to reason that the man knows how to make a good landing page. Using some of the techniques I learned from his own book I am going to start putting up some PPC ads for his product and see how they fare. Normally I would make my own landing page for this, but frankly I cannot compete with what he has made.
I will say that I was impressed by this product, I was not expecting to get as much out of it as I did and I am proud to review it on my website. I don't always harp rhapsodic about a product that I am reviewing, so to get a glowing review out of me means that Michael Jones really put the effort into creating a stellar product.
@My Adwords Killer Case Study
Adwords Killer is another very popular Adwords guide that hit the market recently. This is my unbiased and critical Adwords Killer Review that will tell you exactly what you will find inside - and what you won't.
Unless you have been living under a rock you know that there are dozes of Adwords Guides out there. All of them promise you that you can make a fortune. What I don't like is that you keep reading the same stuff over and over - sometimes basics that you could get for free on the tutorial pages of Google Adwords.
Other Adwords books that I had previously bought include Google Cash, Adwords Miracle, Affiliate Project X, Day job killer, Adwordelite and The Definitive Guide to Google Adwords by Perry Marshall. If you add up the price for all of them you know I spent a lot of money.
So my million dollar question really is: Does Adwords Killer offer any new tricks or strategies that you haven't seen yet in any other guides or is it just the usual stuff (Split-testing ads, Tight ad-grouping etc.)?
Adwords Killer has 81 pages and it does cover some of the basics, but the major part of the guide consists of new and innovative tactics that cannot be found in other books. Maybe that's because the other authors preferred to keep those tricks for themselves – maybe it is because they were not aware of them. I don't know.
So what does Adwords Killer cover what other Adwords Guides don't?
Negative Keywords
This is one of the highlights of the book. Everybody tells you to include the negative keyword –free in your ads. Adwords Killer goes far beyond that. The author gives you a comprehensive list of 47 negative keywords that have statistically proven to make campaigns unprofitable. Most of them I had never considered. But once you think about it – it seems so obvious. He also tells you exactly when and how to use negative keywords and how to avoid a common mistake many people make when using negative keyword phrases consisting of more than one word.
Campaign Tuning
Campaign Tuning means you constantly improve your campaigns to make them better and more profitable over time. This is something that others don't mention at all – although the very popular Adwords Miracle does tell you a little about campaign tuning but not enough.
Adwords Killer tells you how to use advanced keyword tracking using log files – which only applies if you have your own landing page - and how to know if a campaign has reached its maximum profit potential. This is something that really made me totally turn around some of my campaigns. One of my campaigns that was losing money before now makes $25 each and every day.
CPC Kill Technique for Campaign Defense
Recently certain Adwords products have started to show you how to nuke or steal other people's campaigns. Adwords Killer is the first guide to show you how to protect an evil advertiser from stealing your keywords and attacking your campaign. This will become more and more important since too many advertisers out there just try to spot a profitable niche and then just copy your ad. The CPC Kill Technique tells you exactly how to keep other advertisers out of a niche that you have occupied and that you want to keep it for yourself.
Site Targeting Secrets
This was completely new for me. I must admit that I had always switched off the content network, like most of the other gurus said and focused only on keyword targeting. This section alone for me was worth the price of Adwords Killer many times over since it tells you exactly how to use the site targeting feature to make a $10 per day campaign into a 50$ per day campaign. The good thing: As with site targeting there is almost no competition out there yet, so up to this point this is easy money.
Bidding Secrets and Position Preference
Adwords Killer shows you a method to outbid any competitor only spending the minimum amount of cash. More important it shows you how to use the position preference feature from Adwords (rarely used by anyone) to maximize your conversions. Yes, I knew that it was no good to be in the number one position for a keyword, because you get too many people who click out of curiosity but don't buy. What surprised me was the exact position your ad should be in to get fewer clicks but much higher conversions.
I would recommend Adwords Killer if you are already a little familiar with Google Adwords and are looking for more powerful tactics to boost your profits or if you currently have some Adwords campaigns running that are unprofitable. If you are a total newbie, don't buy this book – if you are already familiar with Adwords – Adwords Killer will turn you into an experienced Adwords advertiser that 99% of other advertisers cannot compete with. Even if you are very experienced like I am Adwords Killer will have some tricks that you didn't know. Applying only one of them can pay the price of the book many times over.
The use of these advanced tactics is what can separate a winning campaign from a losing one and an affiliate marketer who makes some money from an Adwords Pro who makes a killing.
Unless you have been living under a rock you know that there are dozes of Adwords Guides out there. All of them promise you that you can make a fortune. What I don't like is that you keep reading the same stuff over and over - sometimes basics that you could get for free on the tutorial pages of Google Adwords.
Other Adwords books that I had previously bought include Google Cash, Adwords Miracle, Affiliate Project X, Day job killer, Adwordelite and The Definitive Guide to Google Adwords by Perry Marshall. If you add up the price for all of them you know I spent a lot of money.
So my million dollar question really is: Does Adwords Killer offer any new tricks or strategies that you haven't seen yet in any other guides or is it just the usual stuff (Split-testing ads, Tight ad-grouping etc.)?
Adwords Killer has 81 pages and it does cover some of the basics, but the major part of the guide consists of new and innovative tactics that cannot be found in other books. Maybe that's because the other authors preferred to keep those tricks for themselves – maybe it is because they were not aware of them. I don't know.
So what does Adwords Killer cover what other Adwords Guides don't?
Negative Keywords
This is one of the highlights of the book. Everybody tells you to include the negative keyword –free in your ads. Adwords Killer goes far beyond that. The author gives you a comprehensive list of 47 negative keywords that have statistically proven to make campaigns unprofitable. Most of them I had never considered. But once you think about it – it seems so obvious. He also tells you exactly when and how to use negative keywords and how to avoid a common mistake many people make when using negative keyword phrases consisting of more than one word.
Campaign Tuning
Campaign Tuning means you constantly improve your campaigns to make them better and more profitable over time. This is something that others don't mention at all – although the very popular Adwords Miracle does tell you a little about campaign tuning but not enough.
Adwords Killer tells you how to use advanced keyword tracking using log files – which only applies if you have your own landing page - and how to know if a campaign has reached its maximum profit potential. This is something that really made me totally turn around some of my campaigns. One of my campaigns that was losing money before now makes $25 each and every day.
CPC Kill Technique for Campaign Defense
Recently certain Adwords products have started to show you how to nuke or steal other people's campaigns. Adwords Killer is the first guide to show you how to protect an evil advertiser from stealing your keywords and attacking your campaign. This will become more and more important since too many advertisers out there just try to spot a profitable niche and then just copy your ad. The CPC Kill Technique tells you exactly how to keep other advertisers out of a niche that you have occupied and that you want to keep it for yourself.
Site Targeting Secrets
This was completely new for me. I must admit that I had always switched off the content network, like most of the other gurus said and focused only on keyword targeting. This section alone for me was worth the price of Adwords Killer many times over since it tells you exactly how to use the site targeting feature to make a $10 per day campaign into a 50$ per day campaign. The good thing: As with site targeting there is almost no competition out there yet, so up to this point this is easy money.
Bidding Secrets and Position Preference
Adwords Killer shows you a method to outbid any competitor only spending the minimum amount of cash. More important it shows you how to use the position preference feature from Adwords (rarely used by anyone) to maximize your conversions. Yes, I knew that it was no good to be in the number one position for a keyword, because you get too many people who click out of curiosity but don't buy. What surprised me was the exact position your ad should be in to get fewer clicks but much higher conversions.
I would recommend Adwords Killer if you are already a little familiar with Google Adwords and are looking for more powerful tactics to boost your profits or if you currently have some Adwords campaigns running that are unprofitable. If you are a total newbie, don't buy this book – if you are already familiar with Adwords – Adwords Killer will turn you into an experienced Adwords advertiser that 99% of other advertisers cannot compete with. Even if you are very experienced like I am Adwords Killer will have some tricks that you didn't know. Applying only one of them can pay the price of the book many times over.
The use of these advanced tactics is what can separate a winning campaign from a losing one and an affiliate marketer who makes some money from an Adwords Pro who makes a killing.
@Setting Up Your Very First Adwords Account
If you are a new entrant into the field of Google advertising, an AdWords tutorial can help you get started in the right way. Google AdWords is helping business owners, affiliate marketers and a lot of other Internet entrepreneurs in making a lot of money. This pay-per-click advertising approach has emerged as a very successful Internet marketing model.
What Is Google AdWords?
Let me begin this AdWords tutorial by first explaining what exactly Google AdWords is. This very popular Internet marketing and research tool is an advertising program introduced by Google, in which you get to purchase Ad space on Google search pages. This is very much like purchasing "air time" on TV or radio, except that the USP of this model is that you are buying "relevant" Ad space! This means that your Ad shows up only when a person searches for a keyword related to what you are selling. So you are assured of getting the most targeted traffic.
Getting Started
Next step in our AdWords tutorial is "setting up your very first AdWords account". This is as simple as signing up for a free email account. You get to choose between the "Starter Edition" and the "Standard Edition". The latter provides more tools for easier management of your campaigns. In the "Target Customers" section, US campaigners need to select "English" under the language, and countries can be restricted to USA, UK, Australia and Canada initially.
Create Ad
Finally, you get to the step where you can use your creative skills! Any AdWords tutorial will advise you to stick to the functional requirements first, and then add as much creativity as you can. You have a very limited space to make an impact on the viewer. Just 1 heading, 2 lines of text and a display URL is what the viewer gets to see, in which he has to decide whether he wants to click through to your site or not. So focus on what your customers need, and then promote exactly that!
Keyword Selection
This is the most important section of any AdWords tutorial! Selecting the right keywords not only determines your cost-per-acquisition, it also ascertains the quality of traffic you'll be getting. While "hot" keywords do get you a high CTR, they also cost you more, and don't necessarily have an equally high conversion rate either! So it's better to choose more specific keywords which will not only have a lower bid value, but will also bring in more targeted traffic, having a greater conversion potential.
Once you have selected your keywords, you need to set your bids for those keywords - the amount you will pay per click for each keyword. This is important as a higher price equates to a higher position in the search results. However, it should not compromise on your budget. And that brings us to the end of this AdWords tutorial.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
What Is Google AdWords?
Let me begin this AdWords tutorial by first explaining what exactly Google AdWords is. This very popular Internet marketing and research tool is an advertising program introduced by Google, in which you get to purchase Ad space on Google search pages. This is very much like purchasing "air time" on TV or radio, except that the USP of this model is that you are buying "relevant" Ad space! This means that your Ad shows up only when a person searches for a keyword related to what you are selling. So you are assured of getting the most targeted traffic.
Getting Started
Next step in our AdWords tutorial is "setting up your very first AdWords account". This is as simple as signing up for a free email account. You get to choose between the "Starter Edition" and the "Standard Edition". The latter provides more tools for easier management of your campaigns. In the "Target Customers" section, US campaigners need to select "English" under the language, and countries can be restricted to USA, UK, Australia and Canada initially.
Create Ad
Finally, you get to the step where you can use your creative skills! Any AdWords tutorial will advise you to stick to the functional requirements first, and then add as much creativity as you can. You have a very limited space to make an impact on the viewer. Just 1 heading, 2 lines of text and a display URL is what the viewer gets to see, in which he has to decide whether he wants to click through to your site or not. So focus on what your customers need, and then promote exactly that!
Keyword Selection
This is the most important section of any AdWords tutorial! Selecting the right keywords not only determines your cost-per-acquisition, it also ascertains the quality of traffic you'll be getting. While "hot" keywords do get you a high CTR, they also cost you more, and don't necessarily have an equally high conversion rate either! So it's better to choose more specific keywords which will not only have a lower bid value, but will also bring in more targeted traffic, having a greater conversion potential.
Once you have selected your keywords, you need to set your bids for those keywords - the amount you will pay per click for each keyword. This is important as a higher price equates to a higher position in the search results. However, it should not compromise on your budget. And that brings us to the end of this AdWords tutorial.
A great resource to learn from the pros is http://netpromarketer.com. This is a monthly membership site that provides hands on applications from internet millionaire. They teach you the how to's of making money online.
@How To Make Yor Adwords Campaigns Profitable
Google AdWords. They make it seem so easy - just follow the sign up process and your ads will be displayed all over the internet.
For a price!
That price is your bank balance unless you know the best ways of beating AdWords and making it work for you, rather than the other way around.
Follow these simple tips to help make your AdWords campaign profitable.
Bid lower for the content network. When you first sign up, Google tick all the boxes for you, including the "content network". These are the sites where smaller publishers display Google AdWords adverts and Google share the advertising revenue. They deliver traffic, sure, but they're not always as high quality as the main Google search engine. So you need to tick the box that Google left unticked that will allow you to bid lower for content network ads. Play with the figure but between 10% and 20% of your regular bid price seems to work well for most people.
Put square brackets round your keywords. So instead of your keyword being:
beating AdWords
it becomes:
[beating AdWords]
That way your advert will only be shown when someone searches for your exact phrases. Your ads won't be shown as often but that's fine as you'll know that when they do show, people are looking for exactly what you're selling. Otherwise your ads could be shown for phrases like "beating AdWords free", where you're unlikely to make any money if someone clicks.
Capture people's email address when they click. Devise a landing page (that meets Google's new standards) and offer a free gift in exchange for your potential customer's email address. Then you can keep in touch with them over the coming weeks and months and stand a much higher chance of getting them to spend money with you.
For a price!
That price is your bank balance unless you know the best ways of beating AdWords and making it work for you, rather than the other way around.
Follow these simple tips to help make your AdWords campaign profitable.
Bid lower for the content network. When you first sign up, Google tick all the boxes for you, including the "content network". These are the sites where smaller publishers display Google AdWords adverts and Google share the advertising revenue. They deliver traffic, sure, but they're not always as high quality as the main Google search engine. So you need to tick the box that Google left unticked that will allow you to bid lower for content network ads. Play with the figure but between 10% and 20% of your regular bid price seems to work well for most people.
Put square brackets round your keywords. So instead of your keyword being:
beating AdWords
it becomes:
[beating AdWords]
That way your advert will only be shown when someone searches for your exact phrases. Your ads won't be shown as often but that's fine as you'll know that when they do show, people are looking for exactly what you're selling. Otherwise your ads could be shown for phrases like "beating AdWords free", where you're unlikely to make any money if someone clicks.
Capture people's email address when they click. Devise a landing page (that meets Google's new standards) and offer a free gift in exchange for your potential customer's email address. Then you can keep in touch with them over the coming weeks and months and stand a much higher chance of getting them to spend money with you.
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